Saudi-based Foodics signs a US$10 million agreement with AWS to boost AI innovation and cloud expansion across its restaurant management platform in the Middle East.
Saudi restaurant technology company Foodics, which is licensed as a fintech by the Saudi Central Bank (SAMA), has signed a US$10 million agreement with Amazon Web Services (AWS) to accelerate its artificial intelligence and cloud innovation strategy across the region.
The agreement will allow Foodics to strengthen the technology backbone of its cloud-based platform, which serves restaurants, cafés, cloud kitchens, and small retailers. By integrating AWS’s infrastructure, Foodics plans to introduce advanced AI tools such as predictive demand forecasting, dynamic pricing, and intelligent inventory management designed to improve operational efficiency and profitability for merchants.
Chief executive Ahmad AlZaini said the partnership aligns with Foodics’ vision to become a fintech-first SaaS provider for the food and hospitality sector. He said the company aims to make predictive analytics and automation core to its platform, enabling restaurant operators to make smarter decisions based on real-time data rather than instinct or experience.
Amr Masri, AWS Country Leader for Saudi Arabia, said the collaboration reflects the growing adoption of AI across Saudi businesses. He said cloud technology and machine learning are already transforming restaurant operations globally and that AWS’s infrastructure will help Foodics bring similar innovation to the region’s F&B market.
Founded in 2014, Foodics has grown into one of the Middle East’s most recognised restaurant technology companies. It provides point-of-sale, payments, and operations management solutions to more than 40,000 merchants across Saudi Arabia, the United Arab Emirates, and Egypt. Data from Crunchbase shows the company has raised more than US$198 million to date, including a US$170 million Series C round led by Prosus Ventures.
The agreement with AWS comes as Saudi Arabia accelerates its digital transformation under Vision 2030. The national strategy has placed technology, fintech, and cloud adoption at the heart of economic diversification. For Foodics, which already processes billions of transactions across its network, the move into AI signals an evolution from payment and management tools into intelligent automation and data-driven decision-making.
Access to AWS’s infrastructure will also ensure scalability and compliance with local data regulations, a key requirement for companies operating in Saudi Arabia’s rapidly maturing fintech and cloud ecosystem. This foundation positions Foodics to expand more confidently into neighbouring Gulf and North African markets, where digital transformation in the food and retail sectors remains in its early stages.
Foodics expects its new AI capabilities to help restaurants forecast demand, manage stock, and optimise pricing with far greater accuracy. The technology could reduce waste, improve margins, and strengthen customer retention, giving operators a tangible edge in a highly competitive market. For AWS, the deal deepens its regional footprint and demonstrates how cloud and AI can work hand in hand to transform everyday industries.
The collaboration highlights a broader shift taking place across MENA’s technology landscape. As SaaS platforms evolve from basic transactional tools into intelligent systems, companies like Foodics are showing how locally built technology can compete on global standards while supporting national goals of innovation and digital growth.
