Saudi retail technology company Rewaa raises $45 million to expand AI driven automation tools for SMEs, backed by Wa’ed Ventures, STV, and Vision Ventures.
Saudi Arabia based retail technology company Rewaa has raised $45 million in funding as it looks to accelerate the development of AI driven automation tools for small and medium sized enterprises. The round was led by Wa’ed Ventures, the venture capital arm of Saudi Aramco, with participation from STV and Vision Ventures, according to a company announcement.
Founded in 2018, Rewaa provides cloud based retail management software designed to help SMEs manage inventory, point of sale operations, accounting, and analytics through a unified platform. The company serves thousands of merchants across Saudi Arabia and the wider MENA region, positioning itself as an operating system for modern retail businesses navigating increasing digital complexity.
The latest funding will be used to expand Rewaa’s AI and automation capabilities, with a focus on demand forecasting, inventory optimization, and operational decision making for SMEs. These tools aim to reduce manual processes and improve efficiency for small retailers, which often operate with limited staff and thin margins.
Rewaa operates within a rapidly growing retail and SME technology market. According to Statista, Saudi Arabia’s retail and e commerce market continues to expand as digital adoption increases among consumers and merchants alike. SMEs account for more than 99% of businesses in Saudi Arabia and contribute roughly 30% of GDP, according to data published by Monsha’at, making them a strategic focus for technology providers and policymakers.
Investor interest in SME focused SaaS platforms has remained resilient despite global venture capital volatility. Data from MAGNiTT shows that Saudi Arabia ranked among the top venture markets in the MENA region by capital deployed in recent years, with enterprise software and fintech among the most active sectors. Platforms that demonstrate recurring revenue and clear productivity gains for SMEs have continued to attract capital.
Wa’ed Ventures’ participation underscores the strategic importance of software platforms that support local businesses and economic diversification under Vision 2030. The fund has been an active backer of Saudi founded technology companies across fintech, enterprise software, and industrial technology, often supporting later stage rounds for companies with regional scale ambitions.
For Rewaa, the $45 million raise marks a transition from growth to scale. The company plans to invest in product development, talent acquisition, and regional expansion while deepening integrations with payments, logistics, and accounting platforms commonly used by SMEs.
As competition intensifies among retail technology providers, Rewaa’s focus on AI powered automation reflects a broader shift toward intelligent software that moves beyond reporting and into predictive and prescriptive decision support. For Saudi SMEs, these tools are increasingly seen as essential infrastructure rather than optional upgrades.
