Funding & VCMaison Safqa raises $620K pre-seed to bring luxury overstock discreetly to GCC shoppers
Luxury brands have a dirty secret. When beautiful handbags and sneakers don't sell, they either sit in warehouses collecting dust or get burned. Literally burned. Burberry once destroyed £30 million worth of products just to protect its image. Three women in Riyadh—Lea Mehaweg, Georgia Mehaweg, and Estelle Nasr—think that's insane. Their startup, Maison Safqa, just raised $620,000 to build a private platform where luxury brands can quietly sell overstock at discounts. No fire. No cheap discount racks. Just smart, discreet selling. In less than a year, they've signed 50 brands and grown sales 20x. Luxury doesn't have to mean waste. They're proving it.
Irfan•1d ago
