Comprehensive coverage and updates on Agentic AI across the MENA tech ecosystem.
A thousand synthetic customers judged Grona’s AI Marketing Hackathon at COLABS Narjis on 30 August, the afternoon before LEAP. Fifty percent of the score was simulated conversion. The point was a first real run, not another agent demo.
Velents and stc Bahrain will sell autonomous AI agents to Bahraini enterprises off the operator’s B2B stack, in a LEAP 2026 pact that puts a Saudi product on a local telco bill — one contract, local rules, no disclosed deal size.
Repixa, built from Baghdad by Salah Hasanain, is raising a $500k pre-seed for an AI demo agent that runs live product walkthroughs. Early tests put demo starts at 6–11% of visitors, against roughly 1% who book a human call.
Chief executive Ali Aarish set out the company's agentic AI work in an appearance at Google. What the company has published is a direction of travel rather than a signed arrangement, and it is worth reading as such.
Agents appeared in more product framings than any other category on the floor. Deloitte found Middle East projects stuck in pilots and PwC found Saudi firms ahead on operating gains and short on financial returns.
AIWalay, a Pakistani-founded automation company, took first place at the AI Marketing Hackathon Riyadh 2026, a build sprint requiring teams to assemble an end-to-end marketing system out of AI agents in a fixed window.
US low-code vendor AgilePoint is exhibiting at LEAP 2026, positioning its platform as a way for enterprises to build and govern AI-assisted workflow automation without a full custom-development effort.
Process intelligence platform ARIS is at LEAP 2026 arguing that AI agents need a trusted map of how a business actually operates before they can be trusted to act. Its CEO is meeting Saudi customers and partners at the show.
Alteryx used LEAP 2026 to push Saudi enterprises toward operationalising AI, showing its Annie agent and Alteryx One platform alongside partner DVW Analytics' two-way connector for moving data between Alteryx and SAP.
Etihad Salam Telecom and UnifyApps signed a memorandum of understanding at LEAP 2026 to help Saudi government and enterprise customers adopt agentic automation, with Salam providing the local route to market.