Dubai-based restaurant tech platform Eat App has closed a $10 million Series B extension led by PSG Equity via Zenchef, as India emerges as a core growth market with over 2,000 restaurant clients added in a year.
Eat App has raised $10 million in a Series B extension round led by PSG Equity through its portfolio company Zenchef SAS, marking a significant capital injection as the Dubai-based restaurant reservation and guest management platform accelerates expansion in India. The extension is larger than the company's original $6 million Series B raised in 2022 and brings total funding to more than $23 million since the company was founded over a decade ago.
The platform, which provides restaurants with reservation management, guest relationship tools, and table optimization software, now serves more than 5,000 restaurants across 92 countries. While the UAE, the United States, the United Kingdom, and Saudi Arabia have historically driven the bulk of adoption, India has emerged as a critical growth engine over the past year. Eat App added over 2,000 restaurants in India during that period, a pace that has reshaped the company's strategic priorities and resource allocation.
To deepen its presence in the Indian market, Eat App acquired ReserveGo in mid-2025, a reservation platform developed by industry veteran Vijayan Parthasarathy. At the time of acquisition, ReserveGo was serving more than 1,000 restaurants and processing approximately 5 million reservations per month, providing Eat App with immediate scale and a proven distribution network across Indian cities. The deal was not disclosed in terms of structure or valuation, though the acquisition was completed before the current extension round closed.
Eat App also entered a commercial partnership with Swiggy, one of India's largest food delivery platforms, to offer its restaurant growth suite under the GroMax brand. The collaboration allows restaurants to aggregate reservations from multiple channels, including Swiggy's dine-out vertical, third-party platforms, and direct bookings, into a unified dashboard. The integration is designed to help restaurants manage capacity more effectively, capture first-party guest data, and deploy targeted marketing and retention campaigns based on dining behavior and preferences.
India's food service market is projected to surpass $85 billion by 2028, according to industry estimates, with dine-in accounting for more than half of total consumer spend despite the rapid growth of delivery and cloud kitchens. The sector has seen sustained investment in restaurant technology as operators look to digitize operations, manage labor costs, and improve table turnover rates. Reservation and guest management tools have become particularly relevant in metro markets where demand for premium dining experiences has grown alongside rising disposable incomes and urbanization.
Eat App's platform addresses fragmented workflows that many restaurants face when managing reservations across Google, social media, delivery apps, and proprietary websites. The software consolidates booking data into a single system, allowing operators to track guest history, manage waitlists, optimize seating layouts, and send automated confirmations and reminders. The company also offers marketing automation features, including email and SMS campaigns, loyalty programs, and feedback collection tools.
The Indian restaurant tech landscape has become increasingly competitive. Zomato, one of the country's largest food delivery and dining platforms, offers reservation services alongside its core delivery business and has invested heavily in building out dining experiences through its Gold subscription program and table booking features. Dineout, acquired by Swiggy in 2022, operates a large reservation and discovery platform with a focus on discounts and cashback offers. EazyDiner provides similar reservation and deals infrastructure, while global players like OpenTable, owned by Booking Holdings, have maintained a limited but growing footprint in select cities. Eat App's strategy differs by emphasizing backend operational tools and data ownership for restaurants rather than consumer-facing discovery and discounting models that dominate platforms like Zomato and Dineout.
PSG Equity, a growth equity firm based in Boston, invested in Eat App through Zenchef SAS, a Paris-based restaurant management software provider that PSG backed in 2021. Zenchef serves over 15,000 restaurants across Europe and has been expanding through acquisitions and partnerships in adjacent markets. The involvement of PSG through Zenchef suggests potential for operational synergies, shared product development, and cross-border expansion opportunities as both platforms scale in overlapping verticals.
Eat App did not disclose revenue figures, gross merchandise value processed through the platform, or profitability metrics. The company also did not specify whether the extension round included participation from existing investors or if new capital came exclusively from PSG via Zenchef. Previous backers of Eat App include BECO Capital, a Dubai-based venture firm active in regional tech investments.
The capital from the extension round will be deployed toward product development, team expansion in India, and go-to-market execution as Eat App works to onboard additional restaurants and integrate deeper data analytics and revenue management features. The company is also expected to expand its partnership network with food delivery platforms, point-of-sale providers, and payment processors to offer restaurants more comprehensive operational infrastructure.
Regulatory considerations for restaurant reservation platforms in India remain light compared to fintech or health tech verticals, though data privacy rules under the Digital Personal Data Protection Act require platforms to handle consumer information with explicit consent and secure storage protocols. Restaurants using Eat App's tools will need to ensure compliance with these standards, particularly as the platform captures guest contact details, dining preferences, and transaction history.
The Indian market presents both scale opportunities and operational challenges for restaurant software providers. Payment fragmentation, varying levels of digital literacy among restaurant staff, and intense price competition in the mid-market dining segment require platforms to offer localized support, flexible pricing models, and integrations with regional payment gateways and accounting systems. Eat App's acquisition of ReserveGo and partnership with Swiggy appear designed to address some of these hurdles by embedding local expertise and leveraging established distribution channels.
The company did not provide a timeline for additional market launches or further product rollouts, though the capital raise and India focus suggest that regional expansion beyond the Gulf and South Asia may take a slower path in the near term. Eat App's ability to scale profitably in India will depend on its capacity to convert free or trial users into paying subscribers, retain restaurants as they grow or consolidate, and differentiate its offering in a market where consumer-facing platforms like Zomato and Swiggy have historically driven discovery and reservation volume through aggressive marketing and discount-driven customer acquisition.
Tags: SaaS, India, Funding
Category: SaaS
