Aya raises $7 million series A led by RAED Ventures to expand its on demand fashion production model and scale across categories.
Saudi Arabia based Aya has closed a $7 million Series A round as it looks to scale its on demand fashion production model, positioning itself within a growing segment of data driven retail platforms across the region. The round was led by RAED Ventures with participation from Nuwa Capital, Sanabil Investments, Khwarizmi Ventures and Joa Capital, according to multiple regional reports.
Founded in 2024 by Munira Al Kadi and Abdulrahman Al Ammar, Aya is building a demand driven fashion platform that tests hundreds of designs before committing to production. The company says it evaluates more than 700 designs each month, using real time customer engagement signals to determine which items move into manufacturing, reducing unsold inventory and aligning production more closely with demand.
The model is being developed initially within Saudi Arabia’s abaya segment, a market estimated at around $3 billion, where Aya has already validated early traction. The company reports serving more than 100,000 customers and scaling its operations rapidly since launch, supported by a distributed manufacturing network that allows faster turnaround times and cost efficiency.
The funding comes as fashion commerce continues to shift toward data led and on demand systems globally. Startups such as Daydream are building AI driven discovery layers for retail, while others like Virgio have attracted significant venture backing to rethink supply chains and inventory cycles. In parallel, companies including Lalaland.ai have focused on reducing production and marketing costs through synthetic content and automation.
Aya’s approach reflects a broader move away from traditional bulk manufacturing toward systems that test, validate and produce in shorter cycles. Industry data has consistently pointed to inventory inefficiencies as a core challenge in fashion retail, where unsold stock can significantly impact margins, pushing companies to experiment with predictive and real time demand models.
The new capital is expected to be used to expand Aya’s product categories, invest in technology and scale its operational infrastructure as it targets further growth across Saudi Arabia and potentially the wider region. The round also signals continued investor interest in commerce infrastructure startups emerging from the Gulf, particularly those aligned with digital transformation and local manufacturing priorities under broader economic diversification efforts.
