Vibe coding, the practice of building software through natural language prompts without writing a single line of code, has become one of the fastest-growing categories in technology over the past eighteen months. Lovable, the Swedish AI app-building platform valued at $6.6 billion with $400 million in annual recurring revenue, has now placed a bet on extending that idea into an entirely different medium. The company participated in an $800,000 pre-seed round for Atech, a Danish hardware startup that wants to do for physical device creation what vibe coding has done for software.
The round also included the scout funds of a16z and Sequoia alongside Nordic Makers, giving Atech a set of early backers whose credibility goes well beyond the check size. Lovable's participation is the most strategically significant element of the raise, not because of the capital but because of what it signals about where the vibe coding category is heading. The platform has built its business around the idea that software creation should be accessible to anyone with an idea and a keyboard. Atech is making the same argument about hardware, and Lovable's investment suggests the two companies see the same frontier.
The way Atech works is straightforward in concept and genuinely novel in execution. A user buys a starter hardware kit from Atech's site, opens a browser tab, and describes in plain language what they want the device to do. The AI processes that description and generates working code for a functioning hardware prototype. No electronics engineering background required. No understanding of circuit design, microcontrollers, or firmware architecture necessary. The user describes the outcome they want, and the platform handles the translation from idea to working device. According to Atech's head of customer experience, Gustav Hugod, the process is designed to feel as natural as having a conversation, with the AI handling every technical decision that would normally require specialized knowledge.
