UAE travel tech startup VBooking raises $5 million to scale its AI powered booking platform amid strong growth in global online travel markets.
UAE based travel technology startup VBooking has raised $5 million in funding to scale its AI driven travel booking and management platform, according to coverage by ShortTermRentalz. The capital will be used to enhance product capabilities, expand regional operations, and support international growth as demand for digital travel solutions accelerates.
Founded to modernize how travel services are searched, priced and managed, VBooking offers an end to end platform that automates workflows for travel agencies, tour operators and corporate travel managers. Its AI powered tools focus on dynamic pricing, itinerary optimization, CRM automation and payments, aiming to reduce manual processes and improve booking efficiency.
The funding comes as the global online travel booking market continues to expand. According to The Business Research Company, the global online travel booking platform market surpassed $576 billion in 2024 and is projected to reach more than $919 billion by 2029, growing at a compound annual growth rate of approximately 9.4%. AI driven personalization and automation are cited as key drivers behind platform adoption.
The Middle East represents a growing share of that opportunity. Research published by Research and Markets estimates the UAE’s digital travel technology market at roughly $2.7 billion, supported by high smartphone penetration, strong tourism inflows, and increasing preference for online and mobile bookings. The UAE’s position as a global aviation and tourism hub has further accelerated demand for software-driven travel services.
VBooking is also operating within a broader shift toward AI adoption in travel. Market analysis from Ken Research values the AI enabled travel booking and itinerary optimization segment in the UAE at approximately $1.2 billion, reflecting growing demand for predictive pricing, real time recommendations and automated trip planning across consumer and enterprise travel.
According to information shared on VBooking’s platform, the company has built integrations with a wide network of travel suppliers and agencies, positioning itself to scale across multiple geographies as digital booking volumes increase. The company is focusing on expanding its AI and data capabilities while strengthening partnerships with airlines, hotels and payment providers.
The funding places VBooking among a growing group of travel technology startups securing capital as global travel rebounds. As digital channels continue to capture a larger share of bookings, platforms that combine SaaS infrastructure with AI driven automation are increasingly viewed as core infrastructure rather than optional tools.
