CADO enters Qatar to build unified GCC gifting infrastructure
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CADO enters Qatar to build unified GCC gifting infrastructure

Raza·12:00 PM TST·February 11, 2026

UAE based premium gifting platform CADO has launched in Qatar, strengthening its GCC footprint and building a unified, cross-border corporate gifting infrastructure across the region.

UAE founded premium gifting platform CADO has announced its expansion into Qatar, marking a notable step in its strategy to build a comprehensive gifting infrastructure across the Gulf Cooperation Council (GCC). The move extends its existing presence in the UAE, Saudi Arabia, Kuwait, and the United States, effectively completing a key regional corridor that allows the company to serve clients more seamlessly across borders.

Founded by Leila Al Marashi, CADO has evolved from a Dubai-based startup into a regional platform serving corporate clients across sectors such as financial services, luxury, hospitality, and technology. The company operates a centralized system that integrates curation, logistics, production, and cross-border fulfillment into a single premium experience, positioning itself as both a creative and operational partner for businesses seeking structured gifting solutions.

Al Marashi describe Qatar as a natural extension of CADO’s regional strategy, noting that increasing business integration across the GCC has driven demand for more structured and culturally attuned corporate gifting. She added that establishing a local presence in Qatar would enable the company to scale its operations while strengthening its ecosystem of suppliers, artisans, and creative partners across the region.

Prior to the launch, CADO had already been serving Qatar based clients through its UAE and Saudi operations. With a dedicated presence now established in Doha, the company is positioned to offer Qatari enterprises and multinational firms customized gifting programs, seasonal campaigns, and cross-border execution through a single regional partner.

The Qatar launch is also expected to create new opportunities for local artisans, suppliers, and creative producers to participate in CADO’s broader GCC network. This aligns with the company’s broader focus on elevating regional craftsmanship within a technology enabled, premium framework, as the corporate gifting industry across the Gulf becomes more professionalized and strategically important to client engagement and relationship management.

CADO’s expansion into Qatar follows its recent $4.5 million pre seed funding round, led by Sanabil 500 alongside a German family office and a group of high net worth and angel investors. The capital is being used to accelerate both regional and global growth, including the development of a community ecosystem connecting artisans, artists, suppliers, and investors.

With its strategic entry into Qatar, CADO continues to build what it describes as a unified GCC gifting infrastructure, reflecting the region’s broader shift toward digital transformation and more sophisticated, culturally intelligent corporate engagement.

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Raza is TechScoop's Senior Tech Correspondent with a razor-sharp focus on the MENA startup ecosystem. With over 51 published articles, he has become one of the most prolific voices covering fintech innovation, enterprise technology, and the region's digital transformation. His investigative reporting has uncovered major funding rounds before they hit mainstream news, and his analysis of market trends is regularly cited by investors and founders alike. When not chasing the next big story, Raza can be found moderating panels at regional tech conferences.

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