Saudi Arabia's B2B trade platform MUHIDE has closed its Series A funding round with backing from Oman's Asyad Group to scale its digital commerce infrastructure.
Saudi Arabia's B2B trade platform MUHIDE has closed its Series A funding round with backing from Oman's Asyad Group, one of the region's largest logistics conglomerates. The investment will help MUHIDE scale its digital commerce infrastructure that connects businesses across Saudi Arabia's growing B2B marketplace.
MUHIDE has built a platform that facilitates business-to-business transactions by providing authentication, governance, and transparency tools that help companies trade with greater confidence. The platform addresses common challenges in B2B commerce including fraud prevention, payment security, and supply chain verification.
The strategic investment from Asyad Group brings more than just capital to MUHIDE. Asyad operates one of the largest logistics networks in the region, with capabilities spanning shipping, warehousing, and last-mile delivery. The partnership could enable MUHIDE to integrate logistics services directly into its B2B platform, creating a more comprehensive solution for businesses that need both transaction management and physical goods movement.
Saudi Arabia's B2B commerce sector is experiencing transformation driven by Vision 2030's economic diversification goals, growing adoption of digital platforms, and increasing demand for transparency and efficiency in supply chains. The Kingdom has invested in digital infrastructure, e-government services, and fintech enabling regulations that create favorable conditions for platforms like MUHIDE.
MUHIDE's platform must balance security and transparency with user experience, ensuring that authentication and governance features add value without creating new friction in business transactions. The company also faces potential competition from international B2B marketplaces, payment platforms, and supply chain finance providers entering the Saudi market. Success will depend on achieving critical mass of users, demonstrating clear value through reduced fraud and faster transactions, and potentially expanding beyond Saudi Arabia into broader GCC markets where similar B2B trade challenges exist.
