Saudi based Juthour company has closed a SAR 1.87 million pre seed funding round to expand its technology platform supporting retailers across online and offline sales channels.
Saudi retail technology startup Juthor company has closed a pre seed funding round worth SAR 1.87 million to accelerate the development of its multi channel commerce platform, as retailers across the Kingdom increasingly invest in digital infrastructure to manage online and offline sales in parallel. The funding will be used to enhance product capabilities, expand the company’s technical team, and support onboarding of small and mid sized retailers operating in Saudi Arabia’s rapidly evolving retail market.
Founded to address operational fragmentation faced by merchants selling across physical stores, marketplaces, and direct to consumer channels, Juthour provides tools that help retailers centralise inventory, sales, and customer data across multiple touchpoints. The company’s focus aligns with broader retail digitisation efforts underway in Saudi Arabia, where the government continues to prioritise technology adoption and SME enablement under its Vision 2030 economic transformation programme.
Saudi Arabia’s retail and e commerce sectors have expanded steadily over the past several years, driven by rising digital payments adoption, improved logistics infrastructure, and shifting consumer behaviour. According to Statista’s e-commerce market data for Saudi Arabia, the Kingdom’s e commerce market is projected to surpass USD 20 billion in annual revenue in the coming years, with omnichannel retail models playing an increasingly central role in how merchants reach customers.
Juthour’s platform is designed to help retailers operate across these converging channels by providing unified dashboards and backend tools that reduce operational complexity. This approach mirrors regional and global trends, where retailers are moving away from single channel solutions in favour of integrated commerce systems. Companies such as Foodics, which raised $170 million to scale its restaurant and retail technology platform, demonstrate investor appetite for infrastructure software supporting merchants across Saudi Arabia and the wider Middle East, as reported by Arabian Business.
Early stage investment into retail technology across the MENA region has also gained momentum. Platforms focused on payments, logistics, and merchant enablement continue to attract capital as investors target infrastructure layers rather than consumer facing marketplaces. According to MAGNiTT’s regional venture capital reports, Saudi Arabia remains one of the most active startup ecosystems in the Middle East, particularly for early stage funding rounds supporting SMEs and digital transformation.
The SAR 1.87 million pre seed capital provides Juthour with runway to refine its product offering and deepen engagement with retailers navigating increasingly complex customer journeys. As multi channel commerce becomes the default rather than the exception, demand for platforms that simplify operations while maintaining consistency across sales channels is expected to remain strong.
With Saudi Arabia’s retail sector continuing to modernise alongside national digitisation initiatives, Juthor enters its next phase focused on execution, merchant adoption, and product scalability within one of the region’s most competitive and fast-growing commerce markets.
