MENA e-commerce is on track for $50bn by 2027
$32bn in 2024, approaching $50bn by 2027. The growth is real and the definitions behind regional e-commerce figures deserve more scrutiny than they get.
Comprehensive coverage and updates on Digital Commerce across the MENA tech ecosystem.
$32bn in 2024, approaching $50bn by 2027. The growth is real and the definitions behind regional e-commerce figures deserve more scrutiny than they get.
In Saudi Arabia and the UAE, delivery expectations have compressed to one or two days and sometimes hours — which turns fulfilment from a cost line into the thing customers are buying.
87.3 million gamers across MENA by 2026, three-quarters of them under 35, and nearly three-quarters engaging with esports. The audience arrived before the industry did.
Saudi per-capita gaming spend runs at $308 against a MENA average of $102.4 — the demand figure that sits underneath a $38bn sector commitment.