Comprehensive coverage and updates on Adobe across the MENA tech ecosystem.
Twelve months of free Firefly and Express for 27 million people, valued at over $4 billion. The number is list price multiplied by population, and reading it as spending misses what the programme is actually for.
LEAP 2026 generated close to $15 billion in announced technology commitments. Here is how the disclosed cloud, data-centre and AI figures actually add up, and what remains undisclosed.
Adobe's Firefly Foundry and HUMAIN are building an AI image model designed around Arabic-language prompting and Saudi and Arab cultural context, aimed at more locally relevant results for creators in the Kingdom.
Adobe committed more than $4 billion to an expanded Saudi partnership built around Firefly and Express, integrated with HUMAIN and aimed at 27 million eligible users, in one of LEAP 2026's largest AI-software commitments.
From new AWS and Microsoft cloud regions to a multi-billion-dollar Adobe partnership and an expanded HUMAIN AI zone, here is a full catalogue of the AI infrastructure, model and partnership announcements made at LEAP 2026.
Chakravarthy takes over on 1 December after nearly seven years running Adobe's digital experience and field organisation. Shantanu Narayen, chief executive since 2007, becomes executive chair. The succession puts the enterprise side of Adobe in charge of the whole company.
DeepFest 2026's confirmed speakers include Cerebras chief executive Andrew Feldman, PwC global chief AI officer Joe Atkinson, Adobe EMEA president Luc Dammann and theoretical physicist Michio Kaku.
Adobe has announced a massive $4 billion commitment at LEAP 2026 in partnership with Saudi Arabia's Ministry of Communications and Information Technology (MCIT) and PIF-backed HUMAIN. The initiative provides over 27 million eligible Saudi…