E-commerce & Retail Tech News

• Apparel Group launches AIVI AI shopping app across six GCC markets
• Rwaj raises $1.2 million to scale live shopping in Saudi Arabia
• Salla acquires Paylink as Saudi e-commerce and fintech converge
• Keep Converting raises $2 million to bring AI into e-commerce conversion
• Syarah raised $12m from a backer it has had for six years
• MENA e-commerce is on track for $50bn by 2027
• Thob Al Aseel Al-Tuwaijri acquisition ends without a deal
• E-commerce outpaces retail as Saudi Arabia goes digital