Oman based eMushrif has raised $7.5 million in a funding round led by Jasoor Ventures to expand its AI and IoT enabled school transportation management platform into Saudi Arabia and the UAE..
Oman based school transportation technology company eMushrif has raised $7.5 million to support its regional expansion across the Gulf, with a primary focus on scaling operations in Saudi Arabia and the UAE, according to multiple reports and investor disclosures. The round was led by Jasoor Ventures, with participation from Phaze Ventures, ITHCA Group, IDO Investments, and Annex Investments, along with other investors, based on coverage published by WAYA and a deal summary carried by Decypha.
The company provides a data driven platform for school transportation management, combining real time tracking, attendance verification, parental notifications, and fleet monitoring through a mix of hardware and software. eMushrif has positioned the platform as part of a wider “smart bus” infrastructure layer that uses connected devices and analytics to improve safety and operational oversight during student commutes. The company’s profile has been described publicly across investor and ecosystem pages, including IDO Investments’ eMushrif overview, which also notes the company’s earlier deployments in Oman’s school transportation system.
eMushrif was founded in 2016 by Omani engineers, and has been operating out of Muscat, according to company background information referenced in published ecosystem profiles including CB Insights’ company profile and historical coverage by regional business media. A 2021 profile by Al Bawaba identified the founders as Adnan Al Shuaili, Awadh Al Shukaili, and Issa Al Shuaili, and described the company’s early focus on converting standard school buses into “smart buses” using IoT technology.
The new funding follows earlier regional growth activity by eMushrif outside its home market. In previous years, the company expanded its footprint through acquisitions, including an Egypt market entry tied to the acquisition of edtech startup Tareeqi, which was covered by WAYA. The company has also been active in Kuwait, where it has operated through partnerships and platform deployment, according to multiple reports referencing its expansion roadmap.
One participating investor, Phaze Ventures, confirmed its involvement in the $7.5 million round in a published announcement, stating that the round was led by Jasoor Ventures and included participation from Annex Investment, ITHCA Group, and IDO Investment. Phaze Ventures’ announcement provided additional confirmation of the investor lineup and framed the financing as supporting the company’s next growth phase in Saudi Arabia and the UAE.
The funding comes as Gulf education systems and private school operators increase investment into fleet visibility, safety compliance, and operational efficiency tooling, aligning with broader regional spending in digital infrastructure for transport and public services. Comparable platforms in adjacent segments, including school-focused mobility and operations software, have increasingly relied on capital-intensive expansion strategies due to hardware rollout requirements and local market regulatory needs, particularly when scaling across multiple countries with different operator structures and tendering processes.
eMushrif has not disclosed valuation, revenue figures, or fleet deployment totals tied specifically to the new round. However, the company’s platform has been described in regional coverage as serving large student populations in existing markets, with WAYA reporting that eMushrif serves more than 150,000 students in Oman and Kuwait through partnerships with schools, operators, and government stakeholders. WAYA reported that the new capital will be used to support the company’s Gulf expansion plans, with Saudi Arabia and the UAE identified as the next markets for scaling.
