Breadfast has raised $50 million in a pre series C round backed by regional and global investors, strengthening its expansion plans across Egypt and beyond as competition intensifies in MENA’s grocery delivery market.
Cairo headquartered quick commerce startup Breadfast has secured $50 million in a pre series C funding round, according to company statements and regional media reports, marking one of the larger venture raises in Egypt’s consumer technology sector in recent months. The round includes participation from existing and new investors, with capital earmarked for geographic expansion, operational scale-up and technology development as the company deepens its footprint in Egypt’s fast growing online grocery segment.
Founded in 2017 by Mostafa Gad and Ibrahim Badr, Breadfast began as a subscription based bakery delivery service before expanding into a broader grocery and household essentials platform operating through a network of dark stores and fulfillment hubs across major Egyptian cities. The company has reported serving hundreds of thousands of households through its vertically integrated logistics model, offering same-day and scheduled delivery options. Over time, Breadfast has expanded its product catalog beyond baked goods to include fresh produce, packaged groceries and private label items, positioning itself within Egypt’s expanding quick commerce ecosystem.
Egypt’s e-commerce market has grown steadily over the past several years, supported by rising smartphone penetration, digital payment adoption and urban population density. According to data from the International Trade Administration and other market research sources, Egypt’s e-commerce sector has recorded double digit annual growth rates, with online grocery emerging as one of the faster-growing categories post-2020. Breadfast operates in a competitive environment that includes regional and global players, though market conditions have shifted in recent years as several international quick commerce operators scaled back or exited certain Middle Eastern markets amid funding constraints.
The $50 million pre series C round follows earlier capital raises by Breadfast that included backing from regional institutional investors. Previous funding rounds reportedly included participation from entities such as Mubadala Investment Company, International Finance Corporation, and Olayan Financing Company, among others, reflecting sustained institutional interest in Egypt’s consumer technology and logistics sectors. The company has not publicly disclosed its valuation in connection with the latest round.
Breadfast’s financing comes as other regional grocery and quick-commerce platforms continue to attract capital despite broader venture funding slowdowns across emerging markets. In the Gulf, companies such as Talabat and Careem have expanded grocery and on-demand delivery verticals, integrating last mile logistics into broader digital ecosystems. Meanwhile, Egypt based e-commerce platform Jumia, which is publicly listed on the New York Stock Exchange, has reported periodic fluctuations in revenue and operating performance as it adjusts to macroeconomic pressures and currency movements in key African markets, underscoring the capital intensive nature of logistics-driven commerce models.
The newly raised capital is expected to support Breadfast’s operational infrastructure, including warehouse automation, supply chain optimisation and potential expansion into new cities within Egypt, while also strengthening its technology stack and private label offerings. The company has indicated in prior communications that long-term strategy includes scaling beyond core urban centres as purchasing power and digital adoption increase across the country’s secondary markets.
With the close of its $50 million pre series C round, Breadfast joins a select group of Egyptian startups to secure substantial late stage venture financing, highlighting continued investor allocation toward scalable, logistics enabled consumer platforms in North Africa’s largest economy.
