Falak Angel Investment backs Saudi based Balloura platform to support digital transformation and growth in the Kingdom’s restaurant sector.
Saudi based early stage investor Falak Angel Investment has invested in Ballurh, a technology platform focused on supporting the growth and digital transformation of the restaurant sector in Saudi Arabia. Financial terms of the investment were not disclosed.
Ballurh operates in the food and beverage technology space, offering tools designed to help restaurants streamline operations, improve customer engagement, and make data driven decisions. The platform targets independent restaurants and small to mid sized chains seeking to modernize processes such as order management, performance tracking, and operational analytics in an increasingly competitive market.
The investment comes as Saudi Arabia’s restaurant and food services sector continues to expand alongside population growth, urbanization, and changing consumer behavior. According to data from Statista, revenue in Saudi Arabia’s food service market is projected to exceed $70 billion annually by the end of the decade, supported by rising dining-out demand and increased adoption of digital ordering and management tools.
Falak Angel Investment, one of the Kingdom’s most active angel investment groups, focuses on backing early stage technology startups aligned with Saudi Arabia’s entrepreneurship and innovation agenda. Through capital, mentorship, and access to local networks, Falak has supported startups across sectors including fintech, SaaS, logistics, health tech, and now food and restaurant technology.
The restaurant sector has become a strategic focus under Vision 2030, which aims to diversify the Saudi economy, expand the hospitality and tourism industry, and increase the contribution of SMEs. Digital platforms such as Ballurh are increasingly seen as key enablers for restaurants navigating rising costs, workforce challenges, and heightened customer expectations.
Technology adoption across Saudi Arabia’s food and beverage industry has accelerated in recent years, driven by the growth of delivery platforms, digital payments, and cloud-based management systems. Research from MAGNiTT shows that food tech and SaaS startups have remained active areas of early-stage investment in the Kingdom, particularly those addressing operational efficiency and scalability for SMEs.
For Ballurh, the backing from Falak Angel Investment is expected to support product development, market expansion, and customer acquisition as the platform scales within Saudi Arabia. Early stage investments of this kind typically focus on strengthening core technology and validating demand ahead of larger funding rounds.
The deal adds to a growing pipeline of angel backed investments targeting Saudi Arabia’s food and hospitality ecosystem, highlighting how local capital is increasingly supporting startups building sector-specific technology platforms rather than generic consumer apps.
