Inside Keep Converting's $2 million pre-seed raise

Keep Converting has closed a USD 2 million pre-seed round led by Nuwa Capital and COTU Ventures, emerging from stealth at the same time. Founded in 2025 by Mohammad El Mougi and Manuel Prinz, the company builds an AI-native conversion optimisation platform for online retailers and says it has recorded an average 64 per cent conversion-rate lift across active client deployments in the United States, Europe and the Gulf. The product targets a narrow but expensive problem. Most e-commerce brands have spent years competing for traffic through search, paid media and influencer reach, yet the overwhelming majority of shoppers who reach a product page still leave without buying. Keep Converting generates a fully personalised product page for each individual visitor in real time, shaped by where that shopper came from and what they appear to be looking for, rather than serving everyone the same layout. Mechanically, the platform runs multiple AI-generated versions of a product page side by side and uses a closed-loop system to promote whichever version is performing best, generating fresh variants as it learns. It has produced thousands of page variants for brands across consumer electronics, home appliances, beauty, fragrance, lifestyle and accessories. It comes pre-integrated with Shopify, WooCommerce, Adobe Commerce, Zid and Salla among others, with setup described as taking around ten minutes and measurable lift typically appearing within two weeks. Those last two integrations are the part worth pausing on for readers in this region. Zid and Salla are Saudi commerce platforms that between them host a very large share of Arabic-language merchants, and conversion tooling built for a Shopify-first Western storefront rarely accounts for right-to-left layouts, cash-on-delivery checkout behaviour or the way Gulf shoppers move between social discovery and a merchant site. A platform that treats those stacks as first-class integrations at pre-seed stage is making a deliberate choice about which merchants it wants, and it is a choice most conversion optimisation vendors have historically deferred until much later. The wider bet is contrarian in a useful way. El Mougi has argued against the prevailing view that AI assistants will hollow out merchant websites, saying instead that shoppers still want to visit the site and see the real product before buying, so the site itself has to adapt rather than disappear. Caution is warranted on the headline number. The 64 per cent lift is a company-supplied figure with no disclosed sample size, client count or independently audited methodology, and valuation and revenue remain undisclosed. Early conversion results also tend to flatter, since first deployments are usually on pages with the most obvious room to improve. The new capital will go toward onboarding the next wave of merchants and expanding the engineering team behind the platform's cross-client intelligence layer.