Etihad Salam Telecom launched Salam B2B 2.0 at LEAP 2026, repositioning the operator from IT service provider to integrated technology partner for Saudi enterprise and government customers.
Etihad Salam Telecom and UnifyApps signed a memorandum of understanding at LEAP 2026 to help Saudi government and enterprise customers adopt agentic automation, with Salam providing the local route to market.
Salam, a prominent Saudi telecommunications and digital infrastructure provider, has announced its strategic sponsorship of LEAP 2026, scheduled for August 31 to September 3 in Riyadh. Operating under the theme 'Powering What's Next', Salam unveils AI-enabled cloud and connectivity infrastructure.