Comprehensive coverage and updates on IBM across the MENA tech ecosystem.
Saudi Business Machines built its LEAP 2026 showcase around sponsoring vendors, with IBM as strategic sponsor and India's HCLSoftware and Sweden's IFS as premier sponsors — a route into the Saudi market that avoids building one.
Saudi Business Machines (SBM) introduced Maxera, a 3D digital twin solution built on IBM Maximo and watsonx, at LEAP 2026. The platform provides a comprehensive, interactive 3D representation of assets, facilities, and operations. It…
IBM and Ejada Systems announced a joint modernization initiative applying IBM Bob, an agentic software engineering platform, to accelerate enterprise modernization in Saudi Arabia. The project demonstrated up to a 40% reduction in discovery effort.