Saudi edtech startup GAGA has raised $2.5 million in a pre series A round led by Phoenix Venture Partners to expand its live learning model and scale AI driven personalized education.
Saudi Arabia’s edtech sector continues to attract investor interest as GAGA announced it has raised $2.5 million in a pre series A funding round, aimed at scaling its live, interactive learning model across the Kingdom. The round was led by Phoenix Venture Partners, with participation from family offices and individual investors, signaling growing confidence in localized digital education platforms.
Founded by Abdullah Alkharsani and Eyad Alshabaan, GAGA focuses on delivering live, interactive online classes for students aged 4 to 18. The platform has built a catalogue of over 1,000 live programs across more than 200 subjects, spanning both academic and skill based learning. Unlike traditional edtech models that rely heavily on pre recorded content, GAGA emphasizes real time teacher student interaction, aiming to improve engagement and learning outcomes through a more dynamic classroom experience.
The funding brings GAGA’s total capital raised to approximately $4.2 million, following an earlier $1.7 million round. The new capital will be deployed to expand its teacher network, enhance its technology infrastructure, and accelerate the development of AI driven tools designed to personalize learning journeys. These tools assess student performance and identify knowledge gaps, enabling tailored educational pathways aligned with individual needs.
GAGA’s model positions it as an alternative to both traditional private tutoring and static e-learning platforms. By combining live instruction with gamification and AI based insights, the company is targeting a growing demand for Arabic language, curriculum aligned digital education solutions in Saudi Arabia. This aligns with broader regional trends, where governments and investors are increasingly supporting edtech innovation as part of digital transformation strategies.
The Middle East’s edtech market has seen steady growth in recent years, driven by rising internet penetration, a young population, and increased demand for flexible learning solutions. In Saudi Arabia, this momentum is further supported by national initiatives focused on education reform and digital adoption, creating favorable conditions for startups like GAGA to scale.
With fresh funding in place, GAGA plans to broaden access to its live learning platform, onboard more educators, and deepen its AI capabilities, positioning itself within a competitive regional landscape that includes players offering hybrid and on demand learning models. The company’s focus on real-time engagement and localized content could play a key role in differentiating its offering as the edtech sector continues to evolve.
