Integra Finance gives Huspy a 160-adviser Italian book

Integra Finance is the Italian credit book Huspy bought to open a fourth country. On 23 September 2026 the Dubai-founded mortgage and real estate company said it had acquired the intermediary and planned to invest 86 million dollars, about 315 million dirhams, in Italy. The purchase price was not disclosed. Italy joins the UAE, Spain and Saudi Arabia. Huspy says it now operates in 15 cities. That is the punch. The 86 million is a spending plan, not the cheque that changed hands. Integra, also founded in 2020, brings more than 160 advisers and a network of more than 50 banks, insurers and finance partners, in both consumer and business channels. Products include mortgages, salary- and pension-backed loans, personal loans, corporate finance, and insurance through subsidiary Bicher. Huspy’s offer is to put its agent software on that network. Co-founder and chief executive Jad Antoun said the firm is doubling down on Europe and that Italy is central to the next phase. Deputy chief executive Ziad Nassar called Integra the platform to start from, and the fifth acquisition in credit intermediation. The earlier pattern is public. Home Matters in the UAE in 2021. Mortgage Direct in Spain in 2023. Smaller UAE books in between. A week before this note Huspy said it had bought Dubai luxury brokerage LuxuryX, to fold into the UAE estate business ahead of a Huspy Signature launch. The model is buy the advisers, then run listings and loans through one system. Italy is the first time that model crosses into a large continental mortgage market with salary-backed credit and a local insurance arm. Nassar tied the move to the UAE’s 40 billion dollar investment commitment announced in February 2025 during Sheikh Mohamed bin Zayed’s visit to Italy. That is state-to-state context, not the source of the 86 million. Huspy has not said the Italy plan is sovereign money. It said it will build the Italian business through 2026 and 2027, keep spending in the UAE, Spain and Saudi Arabia, and look at more European and MENA markets. The MENA angle is a Gulf proptech buying a European intermediary, not the other way round. Spanish and British broker platforms have spent years hunting Gulf licences. Huspy is using Dubai capital and a Riyadh-and-Madrid footprint to take an Italian advice network. If the software actually shortens a mortgage file in Milan the way it claims to in Dubai, the acquisition is distribution. If the advisers keep their old lender panel and the app stays a dashboard, Integra Finance was a headcount deal. Caveats: 86 million over two years is a budget until it is spent. Adviser counts are company-reported. No origination volume, no trail book and no regulatory approval timeline sat in the 23 September note. “AI operating system for brokers” is positioning. Italian consumer-credit rules, especially on salary-backed loans, do not travel with a Dubai product stack. If Huspy publishes Italian origination after 2026 and names how much of the 86 million was deployed, Integra Finance scaled. If the next note is another city logo, count closed mortgages. Watch the purchase price if it ever surfaces.