Founders

How to turn your existing investors into your next round's biggest advocates

The best series B investor you will ever find is probably already on your cap table. This is not a universally true rule, but it is true often enough that founders who ignore it tend to spend more time and energy on their B raise than they needed to. The series A investor who backed you already understands the business, already believes in the team, and already has a financial incentive to see the company reach the next milestone.