UAE’s customer experience software provider OpenCX has raised $7 million in a funding round led by strategic and institutional investors, including Shurooq and Sadu Financial, to accelerate product development and regional expansion of its AI enabled CX platform.
UAE based customer experience (CX) software provider OpenCX announced it has raised $7 million in a funding round with participation from strategic and institutional investors including Shurooq the Sharjah Investment & Development Authority and Sadu Financial, a financial services firm focused on growth stage technology companies. The funding comes as demand accelerates for AI enabled software that helps enterprises personalise customer engagements, optimise support operations, and derive actionable insights from omnichannel touchpoints.
OpenCX’s platform combines data integration, real time analytics, and automation tools that enable businesses to map and manage customer journeys across channels such as web, mobile, support desk, and social. By centralising customer signals and integrating AI driven insights, organisations can derive deeper understanding of customer behaviour, reduce resolution times, and improve retention outcomes. The company’s technology also incorporates workflow automation and self service capabilities for frontline agents, supporting productivity across customer success and support teams.
According to company disclosures, the newly raised capital will be deployed toward product development, advancing the platform’s AI and machine learning capabilities, and accelerating regional expansion efforts across the GCC and broader Middle East and North Africa (MENA) markets. Additionally, OpenCX plans to expand its go to market operations and partnerships with systems integrators and channel partners to drive adoption among enterprises in sectors such as retail, telecom, financial services, and travel and hospitality.
The participation of Shurooq in the funding round reflects growing public-private collaboration aimed at nurturing high-growth technology startups within the UAE and the GCC. Shurooq, which has previously invested in tourism, real estate, and innovation-oriented ventures, has increasingly supported technology companies as part of Sharjah’s broader economic diversification strategy, promoting digital infrastructure and enterprise software development. Sadu Financial’s participation also positions the funding round among a wave of institutional investments in enterprise software and enterprise AI platforms across the region.
OpenCX’s funding comes amid sustained global demand for customer experience technology and AI driven enterprise software. According to a Gartner forecast, organisations worldwide continue to prioritise CX platforms, automation, and analytics as strategic investments, citing improved customer satisfaction and operational efficiencies as key drivers. The global customer experience management market was valued at USD 8.6 billion in 2023 and is projected to grow to over USD 14 billion by 2030, according to Fortune Business Insights.
Comparable software providers such as Medallia, Qualtrics, and Freshworks have demonstrated the strategic importance of unified CX platforms that leverage analytics and automation to support digital engagement strategies. Medallia and Qualtrics, both publicly traded, have reported strong adoption among enterprise customers seeking tools that deliver customer insights and operational efficiencies across functions including marketing, support, and product development.
For OpenCX, the new funding round marks a significant step in its growth trajectory as it seeks to capitalise on rising enterprise demand for AI-enhanced customer experience solutions and establish a broader footprint across the MENA region’s digital economy. The company’s roadmap includes planned feature enhancements, deeper AI integration, and expanded industry solutions tailored to vertical use cases as customer engagement expectations evolve.
