Social and video platforms pass TV and news sites as the world's main news source

Category: Media, Gaming & Creator Economy

By Emily Carter

Published: 2026-09-06T09:00:00.000Z

The Reuters Institute's 2026 Digital News Report puts social and video platforms at 54% as a news source, ahead of TV at 52% and news apps and sites at 51%. The gap is small. The direction, and what it means for who controls distribution, is not.

For the first time since the Reuters Institute began tracking it, social media and video platforms are the most widely used news source in the world. Its 2026 Digital News Report puts them at 54 percent of respondents, ahead of television news at 52 percent, news apps or websites at 51 percent and radio at 21 percent. The report draws on online surveys of almost 100,000 people across 48 countries, run early this year by YouGov. The margins are narrow and worth stating as such. Two points separate platforms from television and three separate them from news sites, which is close enough that the ranking could move again. What is not narrow is the trajectory, and the composition underneath it. The generational split is the part that will not reverse. More than half of respondents aged 18 to 24 said social media, video networks or AI were their main source of news. That is not a preference that ages out. It is the habit an entire cohort formed before they had any relationship with a masthead, and it means the crossover reported this year is the beginning of a gap rather than a peak. The AI figure is small and moving quickly. Ten percent of respondents said they used AI chatbots for news weekly, up from seven percent a year earlier. In absolute terms that is still a minority behaviour. As a growth rate on a base that did not exist three years ago, it is the number to watch, because a chatbot is a different kind of intermediary from a social feed. A feed shows you an article, with a headline, a publication and a link. A chatbot answers the question, and the publication that reported the answer may appear as a citation or may not appear at all. That distinction is the commercial heart of the finding. Publishers spent two decades adapting to platforms that at least passed traffic through. Search sent readers to articles. Social feeds sent readers to articles, less reliably and with worsening terms, but the article remained the destination. An answer engine removes the destination. The reporting still has to happen and still has to be paid for, and the mechanism by which it was paid for is the click that no longer occurs. Trust is the other line in the report, and it is at its lowest level measured since 2015. It is tempting to read that as a consequence of the distribution shift, and the report does not establish that causal link. What can be said is that the two are now compounding: news reaches people increasingly through channels that strip context and provenance, and confidence in news is falling. For the Gulf the implications are practical rather than abstract. Regional media markets are young, mobile-first and heavily video-oriented, and the platform share here has been high for years, which means the transition the global average is only now recording has largely already happened locally. Arabic-language news distribution runs through short video and messaging to a degree that the global figures understate. Any publisher in the region planning around a television or website baseline is planning around a market that has already moved. It also raises a specific question about AI answers in Arabic. The chatbot share is growing on a base of models whose Arabic coverage of regional news is uneven, and whose sourcing behaviour in Arabic is less scrutinised than in English. Work on Arabic models across the region, including open-weight releases from Saudi and Emirati programmes, will determine whose reporting those answers are drawn from. The report does not settle what publishers should do about any of it, and neither does a single year of data. What it does establish is that the largest single channel to a global news audience is now owned by companies that do not produce news, and that the next largest growth channel is one that may not link to it at all.