E-commerce enablement startup Flextock has raised $12.6 million to scale its merchant growth platform, expanding fulfillment, logistics, and embedded services across the MENA region.
E-commerce enablement platform Flextock has raised USD 12.6 million in fresh funding to scale its merchant growth infrastructure, reinforcing investor confidence in logistics driven technology platforms supporting online retail expansion. The capital will be used to deepen Flextock’s fulfillment capabilities, enhance its technology stack, and accelerate geographic expansion across key regional markets.
Flextock operates as a full stack enablement partner for e-commerce merchants, integrating warehousing, order fulfillment, last mile logistics coordination, and digital tools into a unified platform. By centralizing operations that are typically fragmented across multiple providers, the company aims to simplify supply chain management for online sellers while improving delivery speed and cost efficiency.
The funding comes at a time when e-commerce adoption across the Middle East and North Africa continues to grow steadily. According to data published by Statista, the region’s digital commerce market has recorded consistent annual growth, driven by rising internet penetration, mobile usage, and digital payment adoption. This expansion has increased demand for backend logistics and merchant infrastructure capable of supporting scaling online brands.
Flextock’s model allows merchants to outsource operational complexity while maintaining visibility into inventory, shipping performance, and customer experience metrics through integrated dashboards. Such enablement platforms have gained traction globally as online sellers seek asset-light growth models without investing heavily in physical warehousing and logistics assets.
Across emerging markets, supply chain and fulfillment startups have attracted increasing venture capital, particularly as global e-commerce players push into new territories and local brands scale cross border operations. Industry analysis from McKinsey & Company highlights the growing importance of logistics infrastructure in sustaining profitable e-commerce growth, especially in regions where delivery networks are still maturing.
With USD 12.6 million secured, Flextock is positioned to strengthen its warehouse network, enhance automation capabilities, and expand partnerships with shipping providers. The funding reflects broader investor interest in infrastructure-layer startups that power digital commerce rather than consumer-facing marketplaces alone.
As competition intensifies in the regional e-commerce landscape, platforms like Flextock are increasingly central to enabling merchant scalability, operational resilience, and cross border growth, key factors shaping the next phase of online retail development in the MENA region.
