QuicKart Secures $1.5M Seed Funding for UAE Expansion

Dubai-based QuicKart secures $1.5M seed funding led by Orbit Ventures to expand its farm-to-home fresh produce delivery across the UAE.

UAE-based fresh commerce platform QuicKart has raised 1.5 million dollars in a seed round led by Orbit Ventures, with participation from angel investors including Ashneer Grover and Manaoj Tiwari. Founded in 2022 by Pravin Rai, QuicKart operates a direct farm-to-home model delivering fresh dairy and farm produce to households and restaurants across Dubai, Sharjah, and Ajman. The funding will support supply chain optimization, technology enhancement, cold chain infrastructure investment, and expansion into Abu Dhabi.

QuicKart has built its business around eliminating intermediaries between local farms and consumers, bringing fresh milk, cheese, and vegetables from harvest to doorstep within hours of production. This shortened supply chain ensures exceptional freshness while helping local farmers scale operations and retain fair value for their produce. The model differs from conventional grocery delivery platforms by focusing exclusively on fresh dairy and farm products rather than packaged goods.

"The fresh produce market in the UAE presents enormous potential, yet has remained largely underserved by traditional platforms," said Pravin Rai, founder of QuicKart. "This funding validates our farm-to-home approach and will enable us to strengthen our direct sourcing infrastructure, expand our network of partner farms, and bring genuinely fresh produce measured in hours, not days to more households and businesses across the UAE."

Beyond consumer delivery, QuicKart has made significant progress in the business-to-business segment, serving hotels, restaurants, and cloud kitchens with farm-fresh produce sourced directly from its partner farm network. This vertical positions the company as a comprehensive procurement partner while maintaining the same farm-direct freshness guarantee.

"Per capita dairy consumption in the UAE over the last five years has witnessed major growth, up 32 percent since 2020 in some urban areas," said Minjia Wu, partner at Orbit Ventures. "QuicKart is positioned as critical infrastructure across food storage, transportation, and distribution from farm to final buyer."

Ashneer Grover, a prominent angel investor in the round, noted that QuicKart's direct farm model eliminates unnecessary intermediaries, which means better prices for consumers and better margins for farmers. The capital will be deployed to enhance QuicKart's technology platform, expand its fleet and fulfillment capabilities, onboard additional farm partners, and invest in cold chain infrastructure. With dairy consumption growing and food security remaining a national priority, QuicKart's direct sourcing model addresses both consumer demand for freshness and the UAE's broader goals around sustainable local agriculture.