UAE fintech startup Rewa launches its digital rent payment and rewards platform after closing a strategic seed round, enabling tenants to pay rent seamlessly while earning loyalty rewards.
UAE based Rewa, a fintech startup focused on digitising rent payments and rewards for tenants, has officially launched its digital rent payment and rewards app across the United Arab Emirates, marking a significant step in modernising one of the region’s largest recurring personal expenses. The rollout comes on the heels of a strategic seed funding round backed by a consortium of regional and global investors.
Founded by Ramzi Mneimneh and Najib Khanafer who serves as Co Founder and CEO. Rewa leverages digital tools to replace traditional offline rent payment methods, which in the UAE still rely heavily on cheques and manual processes. With the new platform, tenants can pay rent using bank transfers or card payments while earning Rewa Points loyalty style rewards redeemable with more than 150 local and international partners across travel, retail, groceries, dining and lifestyle categories.
The strategic seed funding round drew participation from a notable mix of institutional and ecosystem investors, including Qatar Development Bank, Plug and Play, NeoCity Invest, Startup Wise Guys, Second Century Ventures (through its REACH MENA programme), as well as senior executives from leading GCC real estate firms. Financial terms of the round were not publicly disclosed.
“The rent experience in the UAE has long been characterised by traditional payment flows that offer no intrinsic value back to tenants,” said Mneimneh. “By applying proven loyalty models from the airline and hotel sectors, Rewa transforms rent from being just a cost into an opportunity for rewards and added value.”
In addition to the tenant facing features, Rewa offers landlords and property managers a suite of digital tools designed to streamline rent collection. These include automated payment tracking, digital receipts, and workflows aligned with local regulatory frameworks like Dubai Land Department (DLD) and Ejari standards, helping reduce administrative workload and improve cash flow predictability.
Rewa has also introduced the Rewa Alliance, a platform enabling landlords to onboard their properties in just minutes without setup fees, a move that has already seen early adoption from boutique landlords, mid‑sized portfolios and institutional operators across Dubai.
Looking ahead, the freshly raised capital will primarily support Rewa’s expansion throughout the wider UAE, with future plans to enter other emirates and the broader Gulf Cooperation Council (GCC) region. The company has also participated in the Dubai Land Department’s Real Estate Evolution Space (REES) innovation programme, underscoring its alignment with regulatory and market frameworks in the UAE.
As UAE residents increasingly seek digital solutions to everyday financial challenges, Rewa’s launch represents a notable shift toward fintech‑driven real estate services that reward users rather than just facilitate transactions.
