EFG Hermes has launched five mutual funds on its EFG Hermes ONE app for retail investors, with diversified fund profiles including money market, USD fixed income, gold, equity, and Shariah compliant equity, widening access to professionally managed products.
EFG Hermes has launched five mutual funds for retail investors on its EFG Hermes ONE app, broadening individual access to professionally managed investment products that were previously the domain of institutional clients. EFG Hermes is a leading investment bank and financial services group in the Middle East and North Africa, providing asset management, investment banking, securities brokerage, and research services across multiple markets. The firm operates in over 12 countries and manages a diverse portfolio of investment products for institutional, corporate, and retail clients.
This initiative reflects the firm’s strategy to democratize investing and increase retail participation in capital markets through a streamlined digital platform designed to accommodate a range of risk appetites and investment objectives. The new suite of funds spans multiple asset classes and risk profiles, enabling users to allocate capital across liquidity‑focused, hard‑currency, hedging, equity growth, and Shariah compliant equity exposures, all through the app’s integrated interface that combines onboarding, portfolio monitoring, and investment execution.
The EFG Hermes Money Market Fund (EFG Hermes MM) serves as a low risk entry point for investors seeking daily liquidity and limited volatility. Designed for cash management needs, the fund is positioned to offer short‑term returns while preserving principal, making it suitable for conservative investors or those seeking a core liquid component within a diversified portfolio.
For investors interested in hard currency exposure and income stability, the EFG Hermes USD Fixed Income Fund (EFG Hermes FI USD) provides exposure to dollar denominated fixed income instruments. This fund aims to preserve and grow wealth in USD assets, typically through investments such as Egyptian Eurobonds, offering an alternative to traditional banking products with potentially enhanced liquidity and return profiles.
The EFG Hermes Gold Fund (EFG Hermes GLD) offers a liquid way to gain exposure to gold, a traditional safe haven asset without the logistical complexities of physical bullion ownership. The fund uses institutional vaulting and security arrangements to provide a hedge against economic uncertainty and market volatility, while simplifying access for individual investors.
Targeting long term capital appreciation in equities, the EFG Hermes Equity Fund (EFG Hermes EQ) is an actively managed vehicle investing in a diversified portfolio of shares listed on the Egyptian Stock Exchange. This fund aims to generate long term growth through professional stock selection and strategic allocation across sectors.
Finally, the EFG Hermes Islamic Equity Fund (EFG Hermes EQ – Shariah) offers a Shariah‑compliant investment option for equity exposure, focusing on companies that meet Islamic finance principles and are included in the EGX 33 Shariah Index. The fund targets long‑term capital growth while adhering to ethical screening criteria, appealing to investors seeking alignment with Islamic investment standards.
According to representatives from EFG Hermes’ asset management division, the launch on the EFG Hermes ONE app aims to lower barriers to entry, remove minimum investment thresholds, and provide Egyptians and other regional retail investors with access to high quality, institutional grade managed funds through a unified digital experience.
The expansion of these investment options comes amid a broader trend across the MENA region, where digital brokerages and wealth management platforms are enhancing financial inclusion by empowering individual investors with tools and products that were once exclusive to institutional clients.
