Foodics ties MJS Holding, Spice and wi-Q to its new dine-in platform

Category: Enterprise

By Omar Rahman

Published: 2026-09-02T10:45:00.000Z

Alongside the launch of Foodics Black at LEAP 2026, Foodics named three partners around the platform: Saudi restaurant operator MJS Holding, the dining discovery and loyalty platform Spice, and digital ordering firm wi-Q.

Foodics named three partners around Foodics Black at LEAP 2026, the platform it launched in Riyadh this week for dine-in restaurants: MJS Holding, a Saudi restaurant operator that will roll the product out across its venues, and two software companies, Spice and wi-Q, that plug into it from either end of a guest's visit. MJS Holding is the one that carries commercial weight. Foodics says the group, whose portfolio includes Black Tap, A.O.K Kitchen, Ruya, Mr CHOW and La Terraza, has agreed to deploy Foodics Black across its restaurants. Those are casual-to-premium dining rooms rather than counters, which is the segment the platform was built for, and a group operating several brands is the harder version of the problem: different menus, different service styles and different kitchen sequencing running on one system. The two software partnerships sit either side of the meal. Foodics describes Spice as a dining discovery and loyalty platform through which guests find and book restaurants, which places it before the guest arrives — the reservation, and the reason a diner chose one room over another. wi-Q, which Foodics refers to alongside its Wi-Connect product, is an omnichannel digital ordering system, the layer that lets a guest order from a phone at the table or from a channel the restaurant does not own. Put together, the three name the shape of the pitch behind the platform itself. A restaurant's software estate normally begins before the customer walks in, with a booking made somewhere the restaurant does not control, and ends after they leave, with a loyalty record and a settled payment. The parts in between have historically been bought separately. What Foodics is describing is a single spine with partners attached at the discovery and ordering ends, rather than four vendors reconciled after service. It is worth being precise about what has and has not been said. These are partnerships announced at a trade show. Foodics has not published a contract value, a venue count, a rollout schedule for the MJS Holding estate, or the commercial terms on which Spice and wi-Q integrate. A named operator agreeing to deploy a platform launched the same week is a real commitment and a useful reference, but it is a starting point rather than a result. The strategy is a familiar one on this floor. Vendors arrive at LEAP with a product and a set of local names attached to it, on the reasoning that a Saudi buyer wants to see the thing already working for someone recognisable in the same market. Nintex spent its show arguing that partners, not products, decide its Saudi growth , and HCLSoftware and IFS reached Saudi buyers from an integrator's stand rather than their own. What is different here is direction: Foodics is a Saudi company assembling partners around its own platform, not a foreign vendor renting local credibility. The three names also tell you where Foodics Black is aimed. Discovery, loyalty, table booking, at-table ordering and payment are the concerns of a restaurant that seats people, not one that hands them a bag. Foodics has spent years in the quick-service and café segment; this set of partnerships is an argument that it can hold the room next door. The number worth watching is not the partner count. It is how many MJS Holding venues are actually running Foodics Black by the time the next LEAP opens, and whether either software partner shows up in a second operator's stack. TechScoop is reporting from LEAP 2026 in Riyadh.