Assuretek pitches SuperOps as its LEAP 2026 IT operations play

Assuretek IT Solutions is exhibiting at LEAP 2026 in Riyadh, at booth H3.C80, where the company is showcasing its partnership with SuperOps, an IT management platform it is promoting to Saudi and regional customers over the course of the four-day event, which runs from August 31 to September 3. Assuretek describes its own role as identifying software technologies it judges worth bringing to market and helping businesses adopt tools that simplify IT operations and let teams work more efficiently — a reseller and integrator's pitch rather than a product company's. SuperOps is the specific platform behind that pitch at LEAP this year, and the company says the collaboration reflects its broader objective of matching innovative software to businesses across the region rather than a one-off promotional appearance. SuperOps positions itself as an AI-native platform built to manage endpoints, automate service delivery and scale IT operations, aimed at managed service providers and internal IT teams rather than end consumers. In practice that spans the tooling an IT department or an MSP uses to keep track of every device on its network, automate routine support tickets, and apply patches and configuration changes across a fleet of machines without touching each one by hand — the unglamorous operational layer that sits underneath any organisation's security posture rather than a security product in its own right. That distinction matters for how to read Assuretek's LEAP presence. It is being marketed as an IT-operations and productivity play first, with cybersecurity folded in as one of the outcomes of good IT hygiene rather than the headline. That puts Assuretek closer to the operational-automation vendors at LEAP than to the dedicated security exhibitors: Salam and UnifyApps used the show to set out an agentic automation agreement aimed at Saudi enterprises , part of the same broader push to automate routine IT and business processes that Assuretek is pitching through SuperOps, while Cloudflare, on the more security-focused end of the same trend, spotlighted agentic AI infrastructure and security at LEAP . Saudi Arabia's own IT services market has been expanding alongside its enterprise digitalisation push, and platforms built for MSPs are a direct beneficiary of that growth, since more digitalisation tends to mean more endpoints for someone to manage, and more IT teams looking for a single console to manage them from. Assuretek has not published figures on customers signed, deployments completed or revenue tied to the SuperOps partnership, either generally or specific to LEAP 2026. Nor has either company disclosed whether the LEAP appearance coincides with a formal reseller or distribution agreement, as opposed to a joint marketing exercise timed to the show. The announcement is a booth presence and a partnership promotion rather than a funding round or a named contract, and should be read as such. TechScoop is reporting from LEAP 2026 in Riyadh.