Wear That

Wear That provides a personal styling and shopping service that combines stylist advice with technology-based recommendations.

Industry: E-commerce | Founded: 2018

About Wear That

Wear That provides a personal styling and shopping service that combines stylist advice with technology-based recommendations. Customers complete a style questionnaire covering preferences, fit and budget, then receive a curated selection of clothing and accessories to try at home. They choose the items they want to keep and return the rest, making the service an alternative to browsing a large online catalogue without assistance.

The business uses a recommendation engine alongside human stylists to tailor selections to each customer. Its service includes ongoing styling through requested boxes, with individual products priced according to the customer's stated budget. The company began in 2018 and was incubated by Chalhoub's Greenhouse in 2019. It subsequently expanded delivery across all seven emirates of the UAE. Its offering brings product selection, personal advice and home delivery into one experience, with a range of brands available through the service. The Greenhouse lists Wear That as a Series A portfolio company, describing its model as technology-enabled fashion styling supported by a human stylist.

Leadership