Wayfarer Points

About Wayfarer Points

Wayfarer Points develops gamification technology for customer engagement and loyalty programmes. Now presented through Wayfarer Solutions, the business gives brands tools for building interactive experiences across the customer journey, from initial awareness and onboarding to purchases, loyalty and advocacy. Its platform uses mechanics such as challenges, rewards, progress indicators, quizzes and games to encourage specific customer actions.

The software is cloud-based and includes configurable features, no-code integration and real-time reporting. Brands can combine the platform with design support, programme management, data analysis and gamification strategy services. This allows a campaign to be tailored to different customer groups or regional requirements while retaining a shared approach across a larger organisation. The offering is aimed at businesses and marketing teams rather than consumers collecting points in a standalone rewards application. Wayfarer's workflow connects the creation of engagement activities with their measurement, helping programme operators assess participation and performance. Its current leadership page identifies Jeff Hoffman as CEO and Head of Business Development, linking the current business to the name associated with its historical accelerator listing.

Leadership

• Jeff Hoffman, CEO & Head of Business Development