Vaza Food Company
Riyadh-based maker of confectionery, bakery products and traditional sweets under brands including Pocodor and La Bonte. BinDawood Holding acquired 51 percent for SAR 217.9 million in 2026.
Industry: Confectionery and bakery manufacturing | Location: Riyadh, Saudi Arabia
About Vaza Food Company
Vaza Food Company is a Saudi Arabian operator with more than two decades in the business, working across food manufacturing, retail and distribution in the confectionery, bakery and specialty food segments. Its brands include the premium chocolate label Pocodor, the traditional sweets brands La Bonte and Badea, the food concepts GRYB and Shahwiyat Qandoorah, and the coffee label HLO Coffee. It reaches customers through cloud kitchens, retail outlets and direct-to-consumer channels, including third-party delivery platforms.
In 2024, Vaza reported revenue of SAR 93.1 million and net profit of SAR 21.5 million, which TechScoop's report presents as a profitable, operationally mature business at the time of the deal.
On April 6, 2026, BinDawood Holding announced a share purchase agreement to acquire a 51% controlling stake in Vaza for SAR 217.9 million, about USD 58.06 million. The transaction is to be executed through Future Retail for Information Technology Co., a wholly owned subsidiary of BinDawood, and was pending clearance from Saudi Arabia's General Authority for Competition when reported. BinDawood said it would fund the purchase from internal resources and available financing facilities.
BinDawood operates the Danube and BinDawood supermarket chains across roughly 73 locations in Saudi cities including Makkah, Medina, Jeddah, Riyadh, Dammam and Khobar. The Vaza deal is its second food manufacturing acquisition in under four months, after a 51% stake in Dubai-based industrial frozen bakery Wonder Bakery LLC for AED 96.9 million in December 2025. For FY2025 BinDawood reported revenue of SAR 6.35 billion, up 11.8%.
BinDawood CEO Ahmad AR BinDawood said the deal should deepen vertical integration across the supply chain and improve product development and omni-channel distribution. The article says the rationale includes procurement savings, less reliance on imports, and the higher margins of confectionery and specialty foods. It also ties the deal to Saudi Vision 2030's support for local food manufacturing. Vaza's founders and other leadership are not named in the article.