Trella
Cairo-based digital freight platform that matches shippers with trucking carriers, with GPS tracking and electronic proof of delivery. Its website lists Egypt, Saudi Arabia and the UAE, and it announced a USD 42 million round in 2021.
Industry: Digital freight marketplace | Location: Cairo, Egypt | Founded: 2019 | Total Funding: USD 48.6M
About Trella
Trella is a Cairo-based digital freight platform that connects shippers with trucking carriers. Shippers create loads, receive instant quotes, are matched with vetted carriers and follow deliveries by GPS tracking, ending with an electronic proof of delivery. Carriers use a separate app to find loads and see their earnings. Trella's website lists operations in Egypt, Saudi Arabia and the UAE and says it works with more than 30,000 carriers; coverage in 2021 and 2022 also named Pakistan, which the site no longer lists.
Omar Hagrass is co-founder and chief executive. Arab News reported in 2022 that he previously led the Uber Eats expansion across Europe, the Middle East and Africa. His co-founders are Ali El Atrash, Pierre Saad and Muhammad El Garem. Sources give the founding year as 2018 or 2019: Trella's careers page says 2019, and the company joined Y Combinator's Summer 2019 batch. The careers page puts its headcount at 300 and its head office in Cairo.
The platform covers intercity and local haulage, port runs, truck rentals, and load insurance is included. When it announced its 2021 funding, Trella said it served more than 350 registered shippers, among them Coca-Cola, Maersk, Mondi, Henkel, Orascom and Cemex, and more than 15,000 mostly independent drivers. In September 2022 it signed an agreement with Contact Financial Holding to give Trella and its partner carriers access to financing, according to EnterpriseAM. Its first ESG report is dated April 2022.
Trella raised a pre-seed round of USD 600,000 led by Algebra Ventures, three months after launch, according to Arab News. In June 2021 it announced USD 42 million, made up of USD 30 million in equity co-led by Maersk Growth and Raed Ventures and USD 12 million in debt facilities from Lendable and local financial institutions. In October 2022 Alma Sustainable Finance lent USD 6 million, backed by a USD 4.2 million guarantee from the U.S. International Development Finance Corporation, to support expansion in Egypt and Pakistan.
No later funding was found. TechScoop reported in August 2026 that Trella is in the portfolio of Avanz Capital Egypt.
Leadership
- Omar Hagrass, Co-founder and Chief Executive Officer
- Ali El Atrash, Co-founder
- Pierre Saad, Co-founder
- Muhammad El Garem, Co-founder