The Abaya Lab

The Abaya Lab is a digital modest fashion business offering abayas and related clothing through its TAL brand.

Industry: E-commerce | Founded: 2022

About The Abaya Lab

The Abaya Lab is a digital modest fashion business offering abayas and related clothing through its TAL brand. Its collections cover everyday, work, occasion and travel wear, alongside inner dresses, basics and coordinated pieces. The business uses a made-to-order model and combines online retail with tailoring and garment production in the United Arab Emirates.

Its design process brings together trend analysis, AI-assisted exploration and human craftsmanship. Global fashion movements are translated into modest silhouettes, with attention to fabric quality, weight, flow, coverage and practical wearability. The company oversees the process from fabric selection through final detailing rather than treating design and production as separate customer experiences. Its online store allows shoppers to explore different shapes, colours and garment categories, supported by sizing information and customer care. Founded in 2022 by Musfira Salem, The Abaya Lab is part of The Greenhouse portfolio. The business aims to offer contemporary styling within modest clothing requirements, using an on-demand production approach to connect design choices with the garments customers order.

Leadership