Taager
Egypt-born social e-commerce platform, now headquartered in Saudi Arabia, that handles sourcing, storage, shipping and collection for online sellers. It raised USD 6.75 million in February 2025 and opened in Morocco in December 2025.
Industry: Social e-commerce enablement | Location: Saudi Arabia | Founded: 2019 | Total Funding: USD 13M+ (computed from reported rounds of USD 6.4M seed and USD 6.75M pre-Series B)
About Taager
Taager is a social e-commerce platform that supports online merchants, often described as social sellers, with access to products, storage, shipping and data tools. It was founded in Egypt in 2019 and, according to Wamda, is now headquartered in Saudi Arabia, with operations that include the UAE and a recent entry into Iraq. The company was started by Abdelrahman Sherief, Ahmed Ismail, Ismail Omar and Mohammed Elhorishy, according to Wamda. Elhorishy is the chief executive. Taager began operating in December 2019 and has described itself as a business-to-business platform that connects online merchants with suppliers. It gives merchants storage and shipping services together with an integrated, data-led digital infrastructure, so that sellers who market products through social media do not need to run their own warehouses or delivery operations. Taager announced its first institutional round in July 2021. The seed round of 6.4 million US dollars was led by 4DX Ventures, a pan-Africa venture capital firm, with participation from Raed Ventures, BECO Capital, Breyer Capital and private investors including Magnus Olsson. Reports at the time said the round brought total investment since launch to more than 7 million dollars. The company said it would use the capital to expand its operations in Egypt and abroad. At that point it reported about 5,000 merchants on the platform. In February 2025 Taager closed a pre-Series B round of 6.75 million dollars, according to Wamda and other regional outlets. The round was led by Norrsken22, an Africa-focused growth fund, with Endeavor Catalyst and Beltone VC joining and existing investors 4DX Ventures, Raed Ventures, BECO Capital and Breyer Capital taking part. Coverage described the round as oversubscribed. Some databases, such as CB Insights, list the same financing as a Series A. According to the funding announcements, Taager has served more than 45,000 online social sellers to date. The company claims that its platform raises merchant profitability by 2.5 times on average, a figure that is its own and has not been independently audited. Taager said the new capital would go toward better data tools for sellers, a wider range of products and growth of its team. Chief executive Mohamed Elhorishy said the company had laid the groundwork to grow five times within the next few years. The company's trajectory reflects a move from an Egypt-focused start-up to a regional platform based in Saudi Arabia, one of the largest e-commerce markets in the Gulf, while it continues to serve sellers across several markets in the Middle East and North Africa.
Leadership
- Mohammed Elhorishy, Co-founder and Chief Executive Officer
- Abdelrahman Sherief, Co-founder
- Ahmed Ismail, Co-founder
- Ismail Omar, Co-founder and Chief Technology Officer
- Salma Ammor, Country Manager, Morocco
- Mohamed Helal, Vice President of Supply