Snap
Snap Inc. is a Santa Monica company listed on the NYSE that makes the Snapchat messaging service and Specs AR glasses. It reported 2025 revenue of $5.93 billion and 971 million monthly active users in June 2026.
Industry: Social media and augmented reality | Location: Santa Monica, United States | Founded: 2011
About Snap
Snap Inc. is a US technology company that makes Snapchat, a visual messaging service, and Specs, augmented reality glasses. Its website also lists Lens Studio, a tool for developers to build AR and AI experiences. The company is based at 3000 31st Street in Santa Monica, California, and its shares trade on the New York Stock Exchange as SNAP.
According to Wikipedia, Evan Spiegel, Bobby Murphy and Reggie Brown founded the company in September 2011 as Snapchat Inc., and it took the name Snap Inc. in September 2016. The investor site lists Spiegel as chief executive and Murphy as chief technology officer, both on the board since 2012, and Michael Lynton as chair since September 2016. Doug Hott became chief financial officer in May 2026, and Ronan Harris, previously president of EMEA, became chief commercial officer in September 2026.
Snap announced Specs on 16 September 2026 as augmented reality glasses available for pre-order at $2,195, with shipping planned for the United States, United Kingdom and France. Partners named in the announcement include Verizon, Orange, EE, Spotify, HBO Max, Salesforce, Amazon Web Services and NVIDIA. On 20 October 2026 the newsroom announced that Robert Downey Jr. had joined Specs as chief customer experience officer.
Wikipedia lists acquisitions including Looksery in 2015, Bitstrips, the maker of Bitmoji, in March 2016 for $100 million, and Zenly in 2017. It reports that Snap listed on the NYSE on 2 March 2017.
Snap reported 2025 revenue of $5,931 million, up 11 percent, and a net loss of $460 million, against a loss of $698 million in 2024. For the second quarter of 2026 it reported revenue of $1,599 million, up 19 percent, a net loss of $164 million, 493 million daily active users and 971 million monthly active users. Headcount was 4,723 at the end of June 2026, down 9 percent from a year earlier, and the quarter included restructuring charges of $128.5 million. Snap authorised a repurchase of up to $500 million of Class A shares in February 2026 and bought back about $250 million in the second quarter.
Leadership
- Evan Spiegel, Co-founder and Chief Executive Officer
- Bobby Murphy, Co-founder and Chief Technology Officer
- Michael Lynton, Chair of the Board
- Doug Hott, Chief Financial Officer
- Ronan Harris, Chief Commercial Officer
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