Siin
Siin is a live commerce marketplace founded in 2024 where sellers sell through livestreamed, gamified sessions to shoppers in Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar and Oman.
Industry: Live commerce marketplace | Location: Riyadh, Saudi Arabia | Founded: 2024 | Total Funding: USD 3M
About Siin
Siin is a live shopping marketplace born in Bahrain and founded in 2024. The platform lets users buy and sell products through live-streamed interactive sessions, combining real-time entertainment with direct purchase. It currently operates in Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar and Oman, which TechScoop describes as GCC-wide presence from the outset rather than a market-by-market rollout. Its technology stack is built entirely in-house rather than adapted from global frameworks, allowing it to be tailored to Gulf consumer behaviour.
The founding team is made up of Hesham AlSaati, Ahmed Allawi and Khaled Albalooshi. According to the article, AlSaati comes from Delivery Hero, Allawi from Tap Payments and Albalooshi from Telp, bringing experience in marketplace operations, payments infrastructure and platform scaling.
Siin has announced new funding that brings its total capital raised to USD 3 million. The round was led by VentureSouq and Shift Group, with participation from Plus VC, Oqal and a group of regional angel investors. The article does not state the size of the new round on its own, its stage or its date. Siin is also backed by Hub71, Abu Dhabi's tech ecosystem, and InspireU, the accelerator programme run by Saudi Telecom Company.
The new capital will go toward accelerating regional expansion, growing the seller ecosystem and scaling the platform's infrastructure to handle higher volume across all six markets. TechScoop stresses supply-side growth, noting that the quality and consistency of sellers largely determines the experience for viewers and buyers, and that building a dense, reliable seller network is the most valuable task for a live commerce platform at this stage.
The investment thesis, as reported, is cultural: commerce in the Gulf has historically been social, interactive and trust-driven, and live commerce is a digital format that maps onto that existing behaviour. The article cites a MENA e-commerce market projected to reach USD 57 billion in 2026, with social commerce among its fastest-growing segments, and says Siin's ambitions are centred on Saudi Arabia, where a young, digitally native population has high smartphone penetration. TechScoop frames the open question as whether Siin can build the seller density and product experience needed to turn casual viewers into habitual buyers before larger platforms enter the space.
Leadership
- Hesham AlSaati, Co-founder
- Ahmed Allawi, Co-founder
- Khaled Albalooshi, Co-founder
- Hesham AlSaati, Co-founder
- Ahmed Allawi, Co-founder
- Khaled Albalooshi, Co-founder