Secret City Trails

Secret City Trails creates self-guided city exploration games that combine walking routes with location-based riddles.

Industry: Travel & Tourism Tech

About Secret City Trails

Secret City Trails creates self-guided city exploration games that combine walking routes with location-based riddles. Participants use a browser-based experience to follow clues, notice details in streets and buildings, and unlock stories about their surroundings. The format gives both visitors and local residents an alternative way to explore a neighbourhood at their own pace. Its catalogue spans more than 50 European cities, with experiences built around local history, landmarks, hidden places and recommendations for stops along the way.

The company works with local creators who design discovery walks and receive a share of revenue when their experiences sell. This model brings different neighbourhood perspectives into a common platform while giving creators a way to earn from their local knowledge. Alongside individual leisure activities, the business offers games for groups and team building. The product centres on observing the real city rather than adding an augmented reality layer, combining digital prompts with an outdoor experience. Secret City Trails is registered in the Netherlands as Goosebumps Adventures BV.

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