Salla

Salla is a Makkah headquartered software-as-a-service company that operates the leading e-commerce enablement platform in Saudi Arabia and the wider GCC, allowing merchants to build, manage, and scale online stores with integrated payments, logistics, inventory management, point of sale, and marketing tools. The company addresses the gap left by global platforms like Shopify by offering an Arabic-first, right-to-left interface, deep localization, and native integrations with regional payment gateways such as mada, STC Pay, Tabby, and Tamara, along with more than 200 shipping partners and full ZATCA e-invoicing compliance. The platform powers more than 68,000 active merchants ranging from small entrepreneurs to enterprise brands such as Arabian Oud, Abdul Samad Al Qurashi, Ibraq, Laverne, and the official Nintendo store in Saudi Arabia, has processed more than 13 billion dollars in gross merchandise value, and reaches more than 15 million consumers across the region. Its Salla App Store offers more than 900 third-party integrations across marketing, ERP, CRM, accounting, and customer service. Salla was named to the Saudi Unicorns Program by the Ministry of Communications and Information Technology, and following its 130 million dollar Pre-IPO funding round in March 2024, the company is positioning for a planned listing on the Saudi exchange.