Rizek

Acquired marketplace for home and personal services.

Industry: E-commerce | Location: Abu Dhabi, United Arab Emirates | Founded: 2019

About Rizek

Rizek developed a marketplace for booking home and personal services. Customers used its application to connect with professionals across categories such as cleaning, beauty, maintenance and healthcare. The business brought several types of service into one consumer interface, while giving independent providers a channel through which to obtain work.

Its network of professionals, described by the company as Heroes, supported a model in which a customer could request help for a particular place and time. Rizek's operations expanded beyond the United Arab Emirates into Saudi Arabia and Egypt. Its early development was centred on connecting demand for everyday services with a network of available specialists, rather than requiring customers to search for each provider separately.

The company was founded in 2019 and based in Abu Dhabi. Its founders include Abdallah Abu Sheikh, Hasan Abu Sheikh and Ahmad Mazroui. In July 2022, Astra Tech announced the acquisition and integration of Rizek into its planned wider consumer platform. Rizek's company profile subsequently identified the business as powered by Astra Tech. That acquired status is central to its history, and its original website is no longer a reliable source for booking current services.

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