Phys

Riyadh startup whose app turns children's screen time into augmented reality movement games; NEOM Level Up accelerator participant.

Industry: Mobile gaming apps, augmented reality | Location: Riyadh, Saudi Arabia

About Phys

Phys is a Riyadh-based startup that makes Phys: Gamifying Movement, a mobile app that locks selected apps on a child's device once screen time runs out. Children then earn points through augmented reality movement challenges, which can be exchanged for prizes or extra screen time. The App Store lists the app as free with in-app purchases. The company's website tagline is "Turn Screentime Into Active Play".

Dealroom lists Riyadh as its headquarters and describes revenue from subscriptions and affiliate partnerships, with possible links to schools and clinics. Caplight lists USD 300,000 raised, with the latest round labelled an accelerator round dated January 2026, while Dealroom shows no known external funding, so the figures conflict.

In January 2026, NEOM named Phys among five Saudi studios selected for its Level Up gaming accelerator, alongside Aiqona Productions, Fourcast Studio, Makera and OFF BOX Studios. NEOM says participants receive funding and seven months of mentorship.