OpenFarming

AI platform that reads WhatsApp, voice, photo and email orders in Arabic, Urdu, Hindi and English and turns them into order records for food distributors.

Industry: Food distribution software (AI) | Location: Dubai, United Arab Emirates

About OpenFarming

OpenFarming sells software to food distributors in the Gulf. Its platform reads customer orders that arrive through WhatsApp messages, voice notes, photos or email, in Arabic, Urdu, Hindi or English, extracts products and quantities, and presents them as structured orders ready for approval. The company describes this as replacing manual typing by distributor staff, who often receive hundreds of restaurant messages every morning.

The company's website says it is used by more than 50 food distributors in the GCC, with customers in Riyadh, Jeddah and Dubai. It cites customer-reported results of about 20 hours saved daily, 30 percent less waste and 28 percent revenue growth, and quotes a Dubai produce distributor's operations director saying that processing 500-plus daily orders now takes under two hours instead of six. These are company-provided figures.

A PitchBook profile lists the corporate office in Dubai, and Crunchbase lists Mohib Hassan and Mustafa Zaffer as co-founders; Zaffer's Gulfood speaker profile describes the role of chief executive. Crunchbase says the company targets distributors, wholesalers, restaurants, hotels and grocery supply chains in the Middle East.

OpenFarming lists Google for Startups Accelerator, Microsoft GrowthX, Plug and Play, Techstars, the Mohammed Bin Rashid Innovation Fund, Savola and a Saudi ministry among its backers and programmes; Zaffer's profile names Saudi Arabia's Ministry of Environment, Water and Agriculture. Aggregators list accelerator-type funding but no disclosed round size.

Leadership