Nice One Beauty E-Marketing
Riyadh-registered online beauty and personal care retailer selling through a website and mobile app. It listed on the Saudi Exchange Main Market in January 2025 and reported FY2025 revenue of SAR 1.017 billion.
Industry: Beauty and personal care e-commerce | Location: Riyadh, Saudi Arabia | Founded: 2017
About Nice One Beauty E-Marketing
Nice One Beauty Digital Marketing Company, which trades as Nice One, is a Saudi online retailer of makeup, perfume, skincare and personal care products. It sells through a website and a mobile app, and its shares trade on the Saudi Exchange under the ticker 4193.
Nice One's audited financial statements give its commercial registration date in Riyadh as 30 April 2017. Omar Al Olayan, a co-founder, has been chief executive since 2017, and his co-founder Abdulrahman Al Olayan has been chief marketing officer since the same year. Mohammed Imran Ali Ahmed is chief financial officer, formerly CFO of Cenomi Retail, and Bandar AlDhalea is chief technology officer. Amr AlJalal chairs a seven-member board.
The investor relations site states that the company has more than 4 million users and that over 95 percent of orders come through the mobile app, on infrastructure that runs on Amazon Web Services. The company's group site describes it as the exclusive online distributor of NYX products in Saudi Arabia.
The company set up subsidiaries in Egypt in August 2022, the United Arab Emirates in May 2023 and a Saudi marketing arm in December 2024. None had started operating by the end of 2025, per its financial statements. International sales were SAR 55.8 million in 2025.
Nice One listed on the Saudi Exchange Main Market on 8 January 2025. The offering of 34.65 million shares, equal to 30 percent of capital, was priced at SAR 35 and raised gross proceeds of about SAR 1.21 billion, per its listing announcement. The audited statements show 2025 revenue of SAR 1.017 billion against SAR 1.004 billion in 2024, and net profit of SAR 2.98 million against SAR 71.75 million.
TechScoop reported on 29 July 2026 that Nice One recorded a net loss of SAR 11.28 million in the first half of 2026, against a profit of SAR 22.84 million a year earlier. Revenue fell 6.4 percent to SAR 484.22 million and customer visits dropped 11.5 percent. The company says its strategy rests on expanding its store network, growing private-label brands and improving purchasing efficiency.
Leadership
- Omar Al Olayan, Chief Executive Officer and Co-founder
- Abdulrahman Al Olayan, Chief Marketing Officer and Co-founder
- Mohammed Imran Ali Ahmed, Chief Financial Officer
- Bandar AlDhalea, Chief Technology Officer
- Amr AlJalal, Chairman of the Board (non-executive)
- Abdulaziz AlRugaib, Independent board member
- Ibrahim AlSohaibani, Independent board member
- Mohammad Loughazail, Independent board member