Nice One
Riyadh-based online retailer of makeup, perfume and personal care products, founded in 2017 and listed on the Saudi Exchange in January 2025; it reported 2025 revenue of SAR 1.02 billion.
Industry: Beauty e-commerce | Location: Riyadh, Saudi Arabia | Founded: 2017
About Nice One
Nice One Beauty Digital Marketing Company, known as Nice One, is a Saudi online retailer of beauty and personal care products, including makeup, perfume and skin care, sold through a website and mobile app with delivery across Saudi Arabia. It is registered in Riyadh and trades on the Saudi Exchange as 4193. Its investor site says more than 95 percent of orders go through the app.
The company's commercial registration is dated 30 April 2017, though some pages give 2016. Omar Al Olayan has been chief executive since 2017 and Abdulrahman Al Olayan is chief marketing officer; both are described at listing as co-founders. Mohammed Imran Ali Ahmed is chief financial officer and Amr AlJalal chairs the board.
Nice One has announced exclusive online distribution of NYX and KIKO products in Saudi Arabia and a collaboration with L'Oréal, Maybelline and Garnier. Payment options include mada, Apple Pay, Tabby and Tamara. The investor site reports more than 4 million users and says the platform runs on Amazon Web Services. Its Egyptian and UAE subsidiaries had not started trading by the 2025 statements.
The company listed on 8 January 2025 after the Capital Market Authority approved the offering in September 2024. It sold 34,650,000 shares, 30 percent of its capital, at 35 riyals, raising about 1.21 billion riyals and implying a market value above 4 billion riyals. The institutional tranche was covered 139.4 times; EFG Hermes KSA and SNB Capital were financial advisers.
Revenue was 782.4 million riyals in 2023, according to Personal Care Insights. The audited 2025 statements show revenue of 1,016.7 million riyals against 1,003.5 million in 2024, and net profit of 2.98 million riyals against 71.75 million.
For the second quarter of 2026 the investor site shows revenue of 188 million riyals and a net loss of 20 million riyals. TechScoop reported on 29 July 2026 a first-half net loss of 11.28 million riyals against a profit of 22.84 million a year earlier, with physical stores at 3.7 percent of revenue.
Leadership
- Omar Al Olayan, Co-founder and Chief Executive Officer
- Abdulrahman Al Olayan, Co-founder and Chief Marketing Officer; Vice Chairman
- Amr AlJalal, Chairman of the Board (Non-Executive)
- Mohammed Imran Ali Ahmed, Chief Financial Officer
- Bandar AlDhalea, Chief Technology Officer
- Abdulaziz AlRugaib, Independent Board Member
- Ibrahim AlSohaibani, Independent Board Member
- Mohammad Loughazail, Independent Board Member