Nana

Riyadh-based delivery app launched in 2016 that sells groceries, restaurant meals, beauty products and digital cards through dark stores. It raised more than $200 million and entered financial reorganisation in April 2026.

Industry: Online grocery and quick commerce | Location: Riyadh, Saudi Arabia | Founded: 2016 | Total Funding: USD 201M

About Nana

Nana is a Saudi grocery shopping and delivery platform headquartered in Riyadh. Customers order groceries and household items through a mobile app, and orders are fulfilled from the company's network of dark stores, which are warehouse-style outlets that serve delivery only. The business was founded in 2016 and its founders include Abdulmajeed Alsukhan and Sami Alhelwah. Forbes Middle East also lists Bakr Elsherif and Ahmed Alsamani among the founders. The company started as Nana Direct and raised an early round of USD 6.6 million co-led by Middle East Venture Partners and Impact46, with Watar Partners, the Saudi Venture Capital Company and Wamda also investing. In 2020 it announced a USD 18 million Series B, equal to SAR 67.5 million, co-led by Saudi Technology Ventures and Middle East Venture Partners, with Watar Partners, the Saudi Venture Capital Company and Wamda participating. At that point the company was operating in 14 cities. In 2021 Faith Capital made an undisclosed investment. In February 2022 Nana raised USD 50 million, equal to SR188 million, in a round led by FIM Partners and STV. The company said it would use the money to increase its number of dark stores to more than 150 during 2022 so as to cover all major Saudi cities. Arab News reported that the round took total funding to about SR300 million, while Middle East Venture Partners put the total at USD 80 million. In February 2023 Nana closed a Series C of SAR 500 million, or USD 133 million, led by Kingdom Holding Company and Uni Ventures. Wamda described it as one of the largest investment rounds among Saudi startups at that time. Kingdom Holding is the investment company of Prince Alwaleed bin Talal. In October 2024 Nana acquired Rasseed, a Saudi provider of digital gift cards and vouchers founded in 2016. Rasseed works with more than 37 regional and international suppliers across telecoms, gaming, music and shopping cards, and the purchase price was not disclosed. Nana said it would add a digital cards category to its app and expand Rasseed's range of gift cards, discount coupons and shopping vouchers, allowing customers to receive and top up cards within seconds. Nana's backers include regional venture investors, a Saudi government-linked venture fund, and a listed investment holding company. The company continues to focus on the Saudi market, where it competes with other delivery and quick-commerce operators.

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