Metafare

Metafare is a Riyadh based digital health and wellness company founded in 2025 by Ibrahim Almaghlouth that builds immersive, remote healthcare experiences by combining virtual reality and artificial intelligence, positioning itself at the intersection of digital therapeutics, preventive healthcare, and immersive technology. The platform delivers structured, short-form wellness sessions of typically under 15 minutes covering physical fitness, meditation, stress management, and cognitive behavioral therapy support, personalized by an AI-driven engine that adapts content to each user's profile, goals, and engagement history, and accessible without travel to physical clinics or facilities. Metafare targets both individual subscribers through premium wellness subscriptions under the brand tagline where wellness meets innovation, and enterprise clients seeking scalable employee wellbeing programs that improve productivity, mental health, and daily habits for distributed workforces. Since launching in mid-2025, the company has delivered over 3,000 virtual health sessions across individual users and corporate groups in Saudi Arabia, and is building a growing health content library spanning exercise, mental health, and complementary care programs. In May 2026, Metafare closed its first funding round of one million dollars, backed by Harmonics Ventures and a consortium of regional family offices, to accelerate product development, deepen its AI personalization capabilities, expand its content library, and scale its presence across Saudi Arabia and into wider GCC markets.