Metafare
Riyadh-based healthtech startup offering AI-personalised virtual reality fitness, meditation and therapy sessions of about 15 minutes. It closed a USD 1 million first round in May 2026.
Industry: VR and AI wellness | Location: Riyadh, Saudi Arabia | Founded: 2025 | Total Funding: USD 1M
About Metafare
Metafare is a Riyadh-based healthtech startup founded in 2025 by Ibrahim Almaghlouth. It combines virtual reality and artificial intelligence to deliver immersive wellness sessions that users can access remotely, from home or the workplace, in fifteen minutes or less. Sessions are personalised to the individual and cover formats including fitness exercises, guided meditation and cognitive behavioural therapy programmes.
The platform targets both individual consumers and corporate clients. TechScoop notes that the workplace is increasingly where preventive health and mental wellness interventions need to reach people, and that corporate programmes offer recurring, contracted revenue in a way individual subscriptions do not.
The company has closed its first funding round, a USD 1 million raise backed by Harmonics Ventures together with a group of regional family offices. The article does not name a lead investor, the stage label or the closing date.
Metafare has disclosed that since launching in 2025 it has delivered more than 3,000 immersive wellness experiences across diverse user groups and achieved a 95 percent user satisfaction rate. It has also established early partnerships with healthcare providers and corporate entities.
The USD 1 million will be directed at three areas: strengthening the company's AI personalisation engine, expanding its health content library, and deepening its presence in the Saudi market before moving into wider Gulf markets. TechScoop describes this phased approach as deliberate, arguing that building product-market fit in one market before expanding is sounder than spreading across several GCC countries at once, particularly in healthcare, where trust, local partnerships and regulatory relationships take time.
The article sets the company against a Saudi context of high rates of diabetes, cardiovascular disease and obesity and a largely reactive, facility-based care model. It cites a Saudi wellness market valued at USD 19.8 billion, wellness tourism growing at 66 percent a year, Vision 2030's focus on healthcare transformation, and a MENA healthcare market projected to exceed USD 256 billion. TechScoop adds that the real test of the model over the next twelve months will be whether it scales beyond early adopters into mainstream use.
Leadership
- Ibrahim Almaghlouth, Founder
- Ibrahim Almaghlouth, Founder