Mersal Capital
Saudi firm that invests in digital media assets and advises companies on financial communications. It closed a first round of SAR 5 million in February 2026.
Industry: Media investment and advisory | Location: Riyadh, Saudi Arabia | Total Funding: USD 1.3M
About Mersal Capital
Mersal Media Capital is a Saudi company that describes itself as an independent firm turning media and communications into capital for growth. Its Arabic tagline translates as capitalising media and communication. Sharikat Mubasher places it in Riyadh, with operations planned across the Middle East.
The company has two units. Mersal Capital invests through Media for Equity and Media for Revenue models, in which media capabilities are exchanged for a stake in a company or tied to its revenue. Mersal Advisory advises listed and large companies on institutional and financial communications and links communication strategy to business and financial goals. The website names growth-stage companies with a proven product, large listed companies, and investors and funds as its target clients. It does not name any portfolio company.
Abdulwahid Alhumaid and Anas Al Humaid are named as the founders in coverage of the company's first funding round. The reports do not give their titles, and the company's own site does not list a team or a founding date.
Mersal Media Capital announced the round on 4 February 2026 on the sidelines of the Saudi Media Forum 2026. It was SAR 5 million, about $1.33 million, and was led by a private investment fund that the reports do not name. Wamda and EnterpriseAM said the company would use the money to support growth, strengthen its operational readiness and build partnerships focused on developing and monetising media assets. Sharikat Mubasher said the funds would speed up deal sourcing and help it explore opportunities in the region's media and content economy.
Waya reported that the firm focuses on digital media assets with high scalability, avoids traditional media models and tailors its operating approach to each asset.
Leadership
- Abdulwahid Alhumaid, Co-founder
- Anas Al Humaid, Co-founder