Lucky
Cairo-based consumer credit company offering credit lines, a payment card, instalments and cashback to Egyptian consumers. It raised a USD 23 million Series B in April 2026 and reported profitability for 2025.
Industry: Consumer credit and cashback | Location: Cairo, Egypt | Founded: 2019 | Total Funding: USD 51M
About Lucky
Lucky is a Cairo-based consumer credit company in Egypt. Its app and payment card give consumers access to credit lines, instalment payments, discounts and cashback, and the company says it serves people who are underserved by traditional credit. Its website describes two card tiers, Lucky One without a monthly subscription and Lucky Plus with one.
Lucky began as a cashback and rewards platform. Wamda reported in 2022 that it launched in 2019, while a 2024 Wamda article gives 2018. That 2024 article names Momtaz Moussa, Ayman Essawy and Marwan Kenawy as co-founders. In August 2024 Moussa was co-founder and chief executive and Essawy was chairman; coverage of the April 2026 funding round names Essawy as chief executive and Mohamed Farouk, chairman of OneStop, as the new chairman of the board.
In 2021 Lucky began rolling out buy now, pay later instalments through the financial services provider AMAN. In May 2022 Wamda reported more than 30,000 merchants, over 8 million registered users and about 280,000 transactions a month. Lucky's website now states more than 500,000 active users and more than 2 million transactions.
Lucky completed a USD 25 million round in March 2022; Wamda lists Nclude, PayU, Endeavor Catalyst, Venture Souq, OTF, Arzan Capital and Disruptech among the backers. In August 2024 it raised a USD 3 million convertible note from Lorax Capital Partners, KEM, DisrupTech Ventures and other existing investors. On 7 April 2026 it announced a USD 23 million Series B combining equity and debt, with Disruptech Ventures, DPI's Nclude fund and new strategic investors Suez Canal Bank and OneStop. The valuation was not disclosed.
Lucky said it grew threefold in 2025 and reached profitability by the end of the year. It plans to use the new capital to scale its credit offering, strengthen infrastructure, licensing and risk systems, and enter North African markets that it has not named. It has begun work on a payment service provider licence and says it is aiming to become a neo-banking-ready platform.
Leadership
- Ayman Essawy, Co-founder
- Momtaz Moussa, Co-founder
- Marwan Kenawy, Co-founder
- Mohamed Farouk, Chairman of the Board
- Mohamed Sayed, General Manager, Egypt commercial operations